Why can’t The Union columnist Boardman get public officials to talk to him?

I feel sorry for subscribers of The Union. As it turns out, the community newspaper’s weekly columnist and member of The Union’s editorial board can’t find a way to get our local public officials to talk to him — in a small town, no less.

“When contacted by The Union, Supt. Louise Johnson and two trustees declined to comment, and the district has yet to respond formally to the report,” George writes in his column this morning.

“(School board trustee) Klauer didn’t respond to a request for comment,” he adds.

Inside the “sausage factory” of journalism, this one-way street of communications is a “red flag” to editors that a staffer, or in this case, a columnist has a reputation for being unfair.

It means it’s time for “sit down” to discuss news-gathering practices.

I guess The Union’s management hasn’t got the memo. But if they’re worried about their community perception and relevancy, they ought to ask around. It’s becoming an open secret.


The Union’s curmudgeon columnist: A farm-to-table movement moron

UnknownThe Union dug a deep hole for itself when it hired George Boardman to be its weekly columnist, as I’ve written before. He’s the poster boy for the newspaper’s declining, aging demographic. Until it dumps George, it won’t grow readership. Not a chance.

In the latest example, George trashes the farm-to-fork movement to improve healthy eating in our schools. Under the headline “Here’s something else the government can’t do for you,” George’s thesis is that the “farm-to-fork movement may be trendy and organic may be growing in popularity” but the government should ignore all this. He even wrote this: “Kids in Georgia love their friend chicken.”

Boardman concludes: “And when you attend the county fair in August, make sure your children are accompanied by a responsible adult when they visit Treat Street.”

In fact, George is ignorant about some nationally recognized programs in our own community, insulting its organizers and supporters with his ignorant column.

For example: “Sierra Harvest’s Farm to School program connects 16 schools and partner farms, reaching over 5000 students and 82% of the K-8 population in Western Nevada County with;
• Farm field trips
• School produce stands
• Classroom visits by chefs and farmers and
• Monthly tastings of seasonal produce in over 200 classrooms.

“‘When the guest chef came in with crates of raw kale, I was skeptical, I thought, ‘they are never going to go for this’, but at the end of the day, kids were asking for seconds and thirds of kale salad. One 8th grader exclaimed, ‘If my mom made kale like this, I would eat it every night’! Michelle Mc Daniel, Teacher.”

Another example: “The end of the year has arrived for our local schools…..after a wonderful year of learning about growing food, how to cook and eat healthy, fresh food and the importance of caring for our bodies, it was so inspiring to see these Deer Creek students celebrate the end of the year by harvesting a fresh salad from the school garden!

“We can’t wait for 2013/14 school year when we can make even more progress with Live Healthy Nevada County’s Farm to School Programs! Until then…..go play in the dirt!”

Congratulations to The Union for another “shooting yourself in the foot award.”

Meanwhile, the community and its farm-to-table movement is thriving – and making The Union look more and more irrelevant.

The Union columnist Boardman: shooting blanks again

The Union has long been a lapdog for our community, promoting the “old boys” network. Keeping the western county small and insular has benefitted the newspaper and the “old boys,” because they can control the message and, in their minds, influence local policymaking. It’s a selfish strategy. The internet is changing this, however.

Worse is when The Union tries to be a “watchdog.” It often just doesn’t have the “journalistic chops.” Instead, it falls back on the “don’t argue with people who buy ink by the barrel” mantra, increasingly irrelevant nowadays amid new competition.

Nowhere is this more apparent than with The Union’s weekly columnist George Boardman, who epitomizes a small-town journalist “shooting blanks.” He’s become a running joke in some circles around town because like Former Union Columnists such as Russ Steele and George Rebane (known to some locals as the “FUCs”), he’s not interested in the truth, just an ideology. (“Dumb bureaucrats” is one of Boardman’s favorite themes).

These “bureaucrats,” by the way, increasingly are asking to meet with The Union’s management to express their displeasure with the newspaper’s ignorant reporting.

For whatever reason, The Union’s “stock-in-trade” has become turning its pages over to the uninformed like Boardman, telling the rest of us “what we think we should know.” It’s why The Union’s demographics match its readers — aging and declining. George isn’t just a weekly columnist, either. He’s been a member of “The Union’s advisory board,” supposedly a brain trust for information.

Boardman’s blog this morning (promoted in this mornings print pages of The Union) is a case in point. It is titled “Bureaucrats will tell you what they think you should know” and manages to insult a whole slew of them — but without informing us. Memo to Publisher Jim Hemig: What’s the ROI on Boardman?

Insults our clerk-recorder with a “Where’s Waldo” reference

George takes aim at:

•High-school district Superintendent Louise Johnson
•High-school trustee Richard Baker
•Clerk-Recorder Gregory Diaz, whom he insulted with a caption, “Where’s Waldo.”

When it comes to the schools, George is upset that the Superintendent or Trustees won’t discuss personnel issues, though it happens to be the law. The Union lost an FOI lawsuit in a related case, costing the district $17,000 to defend.

In this instance, the handwriting is on the wall at the school district, but The Union just doesn’t like the answer. The district is struggling with issues such as longterm accreditation and declining enrollment, and it is changing management to achieve that — just like all businesses do, including The Union. Duh.

In the issue of the clerk-recorder’s office, Boardman would have been better off to just publish Diaz’ statement regarding a delay in mailing of ballots because of a printing error. It would have been more informative. The Union also has a habit of “interpreting” and getting it wrong.

Boardman also is incorrect in alleging a lack of transparency in this issue. I know this firsthand: I had the same brief discussion with the assistant-clerk recorder and got all my questions answered, including the name of the printer.

Write about the El Dorado County supe who’s on trial

Instead, Boardman ought to be picking on a “bureaucrat” such as El Dorado County Supervisor Ray Nutting, a property rights advocate and tea-party hero who also happens to be on trial for felony charges. A jury is deliberating his fate this week. Nutting faces four felony counts stemming from roughly $70,000 in state grants he was awarded to clear brush on his private property.

“The prosecution of the veteran timber rancher, a stout defender of private property rights and a hero to tea party conservatives, is revealing angry divisions within the local Republican Party faithful and deep-rooted antagonisms in a county long known for its bare-knuckled politics,” as the Bee has reported.

For its part, The Union is at a crossroads and struggling to find the talent it needs to grow its business in the age of the internet.

The Union columnist George Boardman gets it wrong — again

Editor’s note: The Union’s weekly columnist George Boardman has posted a formal “clarification” (AKA correction) on his blog for a post titled “Making a concealed weapons list, check it twice.” This has been a pattern with George’s journalism, causing considerable consternation in the community. Here’s another: Confusing the Auburn and Folsom Dams. Duh. As I said last week, The Union needs to dump George before it’s too late. The Union links to George’s blog — at its peril.

Clarification of ‘Making a concealed weapons list…’
Posted on February 21, 2014 by George Boardman

Sheriff Keith Royal said earlier this week he didn’t provide a list of Nevada County residents with concealed weapons permits to The Union when the newspaper requested the information in 2004.

In accordance with the law, Royal said he first notified permit holders about the paper’s request. He said he subsequently received a call from publisher Jeff Ackerman canceling The Union’s request for the information.

The original post, “Making a concealed weapons list, checking it twice,” has been revised to incorporate this information.

–George Boardman

New columnist “true confessions”: More corporate PR than journalism

George Boardman, the Union’s new weekly columnist, has wasted no time confirming he is an Ackerman “mini me.”

Though promising to find a “middle ground,” his blog wastes no time ridiculing my personal appearance and even my business, which unlike (The Stonehouse restaurant his family once ran) is thriving.

Why so petty? Because he doesn’t have anything tangible to grab onto, so he throws rocks from the sidelines.

Though The Union editor praises George’s “career in journalism,” George confesses that he spent “most of working years in corporate public relations.” (He left the word “my” out).

George is already being spun by the hard right, clueless about their tsunami that is about to engulf our local political scene for the 2014 elections, including the “nonpartisan” posts (because he has no “sourcing”).

You can also be sure that Ackerman has a direct pipeline to Boardman’s email “in” box, as he has in the past.

George promises to report from the “center,” though he ridicules the sustainable food movement, laws to protect the transgender community and praises McClintock’s legislation.

So what’s new at The Union? Nothing. Our western county politics is about as toxic as it gets. First Amendment rights are OK — as long as they are like-minded opinions.

Why I don’t subscribe to our local newspaper

Jeff, I’m looking forward to reading what George (Boardman) has to say…
—Bonnie McGuire

Hi Bonnie,

To be sure, George Boardman will keep you on board as a subscriber to The Union newspaper. He shares your political and social values, and like you, he is a retiree. He’s a Jeff Ackerman “mini me,” in style and substance. You’ll have to see that over time, mind you, not in a single column or two. So, yes, he views the world largely through your “lens.”

The real question is whether he will be able to help reel in any new subscribers, including me, which is why The Union does a “readership survey.” I wouldn’t sign up for The Union because George Boardman writes a weekly column, RL Crabb draws a cartoon, there is local news and so on.

It’s not because of any “grudge” or their manners, it’s business: I don’t find the “content” interesting enough to pay for a subscription – print or online. The local news reports also come from Yubanet, social media, KNCO, KVMR, blogs, and government websites — for free. The Union news reports are often incomplete or amateurish.

And therein lies the problem for The Union. Competition and its content. And my time.

I’m also a would-be advertiser to The Union. I advertised once, but didn’t find it effective or a good customer service experience. It was more just about a blank face selling me a display ad and taking my credit card number — before the ad even ran. The fellow was polite but not experienced about business — he was more of an “order taker.” The Union’s content also is locked behind a “paywall,” which limits its reach for advertisers.

In truth, people like me are George’s “customer,” RL Crabb’s customer, Brian Hamilton’s and Dave Schmall’s customer. The same is true of Jeff Ackerman, who is an employee of the Swift chain, which publishes The Union. He’s a “representative” of this publishing company.

And there are a lot of people like me for The Union to sign up. Just look at the subscriber numbers and the skewed demographics (toward older, not younger). Its next 150 years depend on it.

People in our demographic tend to decide the local elections (“moderates”), shop in town (not Roseville), support “sustainability,” generously support nonprofits with checks, and we are growing local business owners with local contractors.

We go to church, send local flowers to our friends, belong to nonprofits and our local Chamber of Commerce, attend local events, subscribe to a newspaper (The Bee), buy food from our farmers at the farmers market and through CSAs and so on.

We are little local “economic engines,” and we always “shop local.” We also are raising a child in our community (a “millennial” consumer for The Union if he decides to live here).

All told, The Union should be working much harder to “sign us up,” with better content and a reader demographic that is more diverse (including politically) for advertisers to reach. It’s not personal, Bonnie, it’s business.

Our local newspaper bags ex-publisher “mini me” to write a weekly column — whoo hoo!

UnknownLess than a few days after The Union painted our community as yahoos to the world with sloppy reporting on a “Support Our Troops” sign at a church, the editor is gleefully announcing that George Boardman — a “mini me” of our ex-publisher, in style and substance — will write a weekly column each Monday.

George is a friend of Jeff Ackerman and his glory days of journalism were spent at The Union, though he might have climbed as high up the ladder as the Palo Alto Times. George’s family was involved in running The Stonehouse Restaurant in Nevada City, which closed.

He also worked in PR, often considered a “cop out” for serious journalists, at least in George’s era.

George lives in Lake of the Pines. When I read his columns, I regularly conclude that he should mingle more with Californians — on the Coast or at least in Sacramento or Tahoe.

My main complaint about George is that he’s really average, bouncing around in the minor leagues of journalism without much entrepreneurial achievement, but he pretends to be a real “know it all.”

In fact, he’s guilty of the same common journalism flaw as his friend Ackerman — “jack of all trades, master of none.”

It’s a classic “big fish, small pond” syndrome, “all hat, no cattle,” or a guy who throws rocks from the sidelines but never has won many big games.

I figure The Union brought him onboard to placate the “righty’s” of our community, who complain the new publisher is too soft compared with Ackerman. It came after a “readership survey.” On the hard-right political blogs, one reader has been speculating about another looming management shakeup.

It’s a safe move too. George also is popular with the RL Crabb contingent, many “shifters” and other community old timers. They defend him wholeheartedly, like mother hens.

It’s a big mistake if The Union ever expects to grow its readership — and a classic “inside the box,” “cul de sac” recruit. And to preserve what? The readership is aging and declining.

On George’s blog, you’ll find headlines like “Is ObamaCare on its way to becoming ObamaGeddon?”

Or “Transgender bathrooms? In elementary school?,” where he writes: “But the conservatives have it right with their latest cause, repeal of a new California law that lets transgender students choose which bathrooms and locker rooms to use, and which sports teams to join based on their gender identify.”

George also thinks Tom McClintock’s bill to salvage timber — widely criticized by knowledgeable environmentalists — “should be given serious consideration.”

You can also read George making fun of real-food author Michael Pollan when he came to town, while also belittling the sustainable food movement — even though it is gaining traction in our community.

“GM crops have helped ensure food security and bolster incomes for farmers, and better GM crops are in the pipeline. Billions of people are leading longer, healthier lives since the commercialization of GM foods over 17 year ago,” he wrote.

George also likes to bring up the old saw that healthier food costs more. “Duh”! as he would put it. “Organic? Eat a Big Mac and pocket the change,” he writes.

George likes to make fun of our County officials, referring to their “clueless comments” but again, I’d cringe to think of him executing any county responsibilities. Talk is cheap.

He also was a business writer but shows a poor understanding of Silicon Valley’s role in propelling our state economy out of the recession, using trite phrases such as “irrational exuberance.”

George makes fun of Netflix, which would have made him a bundle if he’d bought the stock instead of made fun of it.

Like Ackerman, George has a chip on his shoulder and is insecure around people who are smarter or more successful than he is.

Congratulations to The Union! It is starting off the new year taking a giant step back to the days of its ex-publisher. And drawing a smaller circle around itself.