Lunchtime chatter that was confirmed: Letcra Media Inc. on Gold Flat Road in Nevada City, one of the area’s major commercial printers, has shut its doors.
The longtime business and vendor to tech firms such as AJA Video and Thomson Grass Valley is the latest victim of the deepening recession. While most of the attention has focused on merchants in the downtowns, the slump also is hitting businesses that provide the business-to-business backbone of the local economy.
Rancho Cordova-based MSI, another printing outfit that has worked with Lectra Media in the past, has accepted some of the firm’s customers and hired some of its workers.
“LMI has closed. All files and customer-owned supplies have been moved to MSI,” according to a sign posted at the office at 650 Gold Flat Road in Nevada City.
The leased offices were being cleared out Thursday.
Lectra Media’s Web site at http://www.lectramedia.com redirects readers to MSI. Phone calls to Lectra Media also are directed to MSI.
Lectra Media was featured in an article in The Union back in December as beating the economic odds.
“The company, which makes glossy brochures, direct-mail pieces, election ballots and anniversary announcements is staying afloat in a tough economy, because it will take on just about any job,” the newspaper reported.
In January, the paper reported 17 of 25 workers were furloughed, citing a slowdown in business.
Now it’s good bye all together.