The Sierra Sun in Truckee, Tahoe Daily Tribune in South Tahoe and Bonanza in Incline Village all will launch a weekend e-edition this spring that is mobile-friendly, shifting more effort online.
The e-newsletters called iSun, iBonanza and iTrib will contain coverage of weekend news and events.
“E-mails will go out on Mondays giving residents and visitors a recap of weekend news and events, slideshows, photo galleries, videos, multimedia features and a recap of weekend sports,” according to the Tahoe Daily Tribune.
As for Truckee’s Sierra Sun, the free tabloid publication has cut its print circulation back to only on Wednesday, Friday and Saturday since January, down from five days a week last year, to cut costs.
No mention was made whether any further cuts would be made in print circulation to the Tahoe papers. For years, larger newspapers have launched e-editions with mobile features. Online-only publications, such as CNET, depended greatly on them.
The Tahoe papers are sister papers of The Union. All are owned by Reno-based Swift Communications, a closely held family business.
Sales of second homes have tumbled 30 percent last year, according to the AP. Many of Swift’s markets are in communities dominated by second homeowners, such as Tahoe and Vail.
My habits are to read the Sierra Sun’s e-edition when I’m not in the Tahoe area. But in the summer, the busiest time of year, I like to crack a hard-copy by the lake or a restaurant – not read it online.
I also miss the weekly Tahoe World, which provided more “hyper-local” news for Tahoe City. For long-timers, Truckee and Tahoe are different markets. I hear a lot of the same concerns from full-time residents too.
Either way, the papers are going to have to beef up their local news coverage of government meetings, including the school districts, water boards, TRPA, etc. – something that has suffered in the recent cutbacks.
Some major “hard news” issues have fallen through the cracks, too, such as the ongoing water and sewer problems in neighborhoods around the lake.
When it comes to entertainment and calendar items, a weekly print publication called “The Weekly” also provides another choice for readers. It also has a Web site.