Responding to my blog readers’ requests, here’s some ‘beta’ copies of The Printed Blog that we’ve been handing out in some major U.S. cities (two PDFs are below).
The free, weekly publication is based entirely on reader-generated, online content and photos, and the material is published with the creators’ explicit permission.
It’s a full-color, tall tabloid format on high quality paper. It is meant to be read on subways and trains but also passed around in coffee shops and other gathering places.
We’re distributing “beta” copies in four markets: Chicago, New York, San Francisco and Los Angeles (even L.A. has metro lines now), with four “hyper-local” editions in Chicago neighborhoods. We find “hyper-local” content to go with it.
As the managing editor, I focus on compiling, reading and publishing the reader-generated content and photos with a team, as well as getting some editorial processes in place.
We work “virtually,” though we get together now and then. This is a months-old startup publication in every sense: Lots of positive energy, and people “rowing” in the same direction. It reminds me of the early days at CNET.
We have some “heavy hitter” bloggers who have granted us permission to “reverse publish” their blogs.
This includes Internet businessman and Dallas Mavericks owner Mark Cuban, American Express “open forum” with Guy Kawasaki and other “thought leaders,” Masahable and the Bloggess. We have some popular, offbeat ones too, such as Neal Boulton’s “Bastard Life.”
We do not edit the content, respecting the bloggers “creativity.” Some of the content definitely is “racy,” reflecting the Internet itself. But some of it is analytical — Cuban and Kawasaki are smart “thought leaders.”
We add bloggers all the time: from the left and the right.
Here’s a good one from a youth GOPer that I added this week, called “Pink Elephant Pundit.” “Unapologetically Christian and Conservative,” is Tabitha Hale’s tag line.
We also profile one of the bloggers in each edition. This week it’s Tabitha.
We also have syndication deals with Yelp and Eventful, two well-known Internet brands. Yelp provides reviews and Eventful provides calendar listings.
We have thousands of blogs to choose from, compiled on a Google “reader.” We’ve received some good publicity, too, from The New York Times, Editor & Publisher, Le Monde and the Chicago Tribune.
It’s what the VCs call a “disruptive” business model, targeting newspapers, including The Trib’s “Red Eye” (a free subway tab), and magazines with “legacy” operating costs.
A Chicago edition is theprintedblogvol1no13_chi_loop.
The Obama photo is a never-before published image, taken during campaigning by a freelancer whose work has been published in Time magazine and The New York Times. It is a good example of the high-caliber photographers we’re getting.
A Los Angeles edition is theprintedblogvol1no11_la:
Warning: The files are big (3.3 MB to 5.1 MB).