One example: I noticed that Goldcountryonthecheap.com, which I wrote about in March, has a Twitter feed that now has 127 followers as of Wednesday morning. Goldcountryonthecheap informs readers of area freebies and discounts, as well as calendar items. (You can see the feed in the lower left-hand corner of the Web site).
One Tweet, for example, directs people to a speech by Mary Roach, a longtime Reader’s Digest columnist, who’s speaking at the Center for the Arts in Grass Valley on Thursday.
The event also is a centerpiece in Wednesday’s print edition of The Union. It has been covered in other media as well but not via Twitter, as goldcountry has done.
Another goldcountry Tweet directs people to a 2-for-1 breakfast special at Denny’s— a free “Grand Slamwich” with a “Grand Slam” breakfast. (Got some Alka-Seltzer — or breakfast compainion?)
This is an example of how businesses are embracing Twitter, a hot technology among 30-somethings and older — a good business demographic.
Surprisingly, Twitters tend to be older, as Mark Cuban writes in his Blog Maverick. “It could be the first new social media platform to start old and get younger,” he notes.
A growing number of businesses see the potential.
“Think for a moment about the way we use Twitter, and the way that facility could change online interactions,” writes new media marketer Chris Brogan in his blog.
He lists some of the Twitters we should want, including ones centered around business:
•Health care help
•Product purchasing help
•Prenatal care, postnatal care
The challenge will be creating the right customization and filters, but as you can see with goldcountryonthecheap.com it’s working now.