Recent Web traffic is falling at the Union and KNCO but rising at Yubanet, according to a sampling of users at Compete.com, a Web analytics firm.
The results are similar at Alexa, another Web analytics provider. The figures are based on a sampling, not actual figures, which typically are proprietary.
The Union remains the top Web site with 56,650 unique visitors per month, according to Compete.com. But the figure is down 5 percent for the month and 13 percent for the year.
Yubanet ranks a distant second with 27,759 monthly unique visitors, up 49 percent for the month and 60 percent for the year.
KNCO ranks third with 18,335 “uniques,” down 18 percent for the month and 1 percent for the year.
The figures are based on a sample of Internet users that have given Compete.com permission to analyze the Web pages they visit and ask questions via surveys.
Compete.com warns of a low sample at KNCO.
Unique visitors are individuals who have visited a Web site at least once in a fixed time frame, typically a 30 day time frame.
“Feeding the beast” with compelling Web content (as we used to say at CNET) is a challenge. The Union and KNCO could update their sites more consistently. Sometimes I see a “breaking news” logo that is hours stale. Blogging is rare.
Coming up with Web features that engage the community is a challenge too: In The Union’s online contest for a mother-daughter lookalike, most of the photos are from workers at the newspaper itself, not from outside in the community. Let’s hope customers/readers submit some photos before the contest ends this month.
I’d be more interested to see some good data posted on the site, such as the *searchable summer camp database* that is running in the Marin Independent Journal. Check it out here.
Updating a Web site always is a resource issue, but it’s where the industry is headed, so you have to give the appropriate priority. Community papers that stop publishing print editions on some days, such as the Sierra Sun and Nevada Appeal, will *depend* on it.