The Union gets suckered into touting the “lone no vote” on Page One

“The lone member of the Nevada Joint Union High School District board who opposed distance learning for the school year’s start lambasted the decision Thursday, saying some families won’t have the ability to fully participate,” The Union is reporting breathlessly.

One. Lone. Vote. Yet this is the leading, front-page article. It was a simple assignment: Just show up a a press conference (the oldest trick in the p.r. book).

You have to hand it to Eric Christian: He’s been playing The Union like a violin.

The Union would better serve its readers by getting out of the office and interviewing parents, teachers and administrators — instead of showing up at press conferences attended by 30 people (AKA “dog and pony” shows).

It is lazy reporting, and worse, misleading.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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