Another for-profit newspaper is asking for non tax-deductible donations

Editor’s note: Last summer, Swift Communications announced that Pacific Publishing Company purchased the assets of four of the Sierra Nevada Media Group publications: Nevada Appeal, The Record-Courier, Lahontan Valley News and Northern Nevada Business View. Swift still owns The Union.

“Every business in the country is facing an unclear future due to the ongoing COVID-19 pandemic, the Nevada News Group included.

“Today, we are asking for you to help support our efforts. The Nevada News Group is now accepting donations to help offset decreased advertising revenues as a result of temporary business closures and other coronavirus impacts across Northern Nevada.

“Newspapers and media are essential business, and we remain open and continue to publish during these difficult and uncertain times.

“As I’ve written previously, during this health crisis, and as a part of our commitment to this community, we are providing free access to our digital news content without having a subscription.

“Like many other businesses across the region, we have applied for COVID-related SBA loans and have implemented cost-cutting measures to keep the business operating, but any amount you’re willing to donate helps as our teams continue to bring relevant news and information to our communities.

“There is important work left to do in our communities, and with your help, together, we can make it through this crisis. We appreciate greatly your support of local journalism.

“If you would like to donate, please call a Customer Service Representative at 775-882-2515. Due to social distancing and limited office hours, if there is no answer, please leave a message and we will contact you as soon as possible.

“Ask about special donation opportunities in exchange for a free one-year subscription to any Nevada News Group publication.

Please note: The Nevada News Group is a for-profit organization. This is not a tax-deductible donation, and the Nevada News Group reserves the right to refuse any donations.

“Sincerely, and in good health,

“Peter Bernhard”

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

4 thoughts on “Another for-profit newspaper is asking for non tax-deductible donations”

  1. Just FYI: The Union.com still has a link to the Nevada Appeal on its website under “News Neighbors.” You can find the publication there.

  2. I have been getting email solicitations for donations from Vail and Park City newspapers I have never heard of that I assume are Swift papers. Apparently, The Union has given my information to their sister publications. The disclaimer reads along the lines of “you are receiving this because you requested it.” Well, no I didn’t.

    1. I received an unsolicited email from the Nevada Appeal for a donation. It confused me into thinking it was still a Swift newspaper, since I never have had anything to do with the outfit “Nevada News Group.” I guess being a “news neighbor” of The Union, the Appeal’s current status, “has its privileges” (as in the AMEX advertising jingle). Ha!

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