The latest hot gadget: A heated razor for a “hot towel” shave

Gillette has released the Cadillac of razors. The new Heated Razor by GilletteLabs features a “warming bar” that heats up within a second to “deliver the pleasure of a hot towel shave with every stroke.”

“We know men love the sensation of a hot towel shave and now they can enjoy that same luxurious experience every day in their bathroom,” said Gary Coombe, CEO – P&G Global Grooming. Features of the new high-tech grooming device include, according to the press release:

•Stainless Steel Warming Bar: Distributes heat quickly and evenly (up to 122F), instantly providing soothing warmth to the skin that feels like a hot towel shave with every stroke and lasts throughout the entire shave.

•Advanced Five Blades Technology: Gillette’s most advanced thinnest and finest blades to provide incredible comfort.

•Wireless Magnetic Charging: Compact and elegant, the wireless magnetic charging dock makes charging the razor as easy as putting it down.

•Lithium Ion Battery: Used in advanced electronics, the rechargeable lithium ion battery lasts up to six shaves, depending on usage – making being on-the-go easy.

•Flexdisc Technology: Contours to your facial features and conquers the curves to ensure contact with the warming bar on every stroke – no matter how users shave.

•100% Waterproof Razor: Allows users to shave based on their preference – in the shower or at the sink.

The price: $200.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra. View all posts by jeffpelline