Gillette has released the Cadillac of razors. The new Heated Razor by GilletteLabs features a “warming bar” that heats up within a second to “deliver the pleasure of a hot towel shave with every stroke.”
“We know men love the sensation of a hot towel shave and now they can enjoy that same luxurious experience every day in their bathroom,” said Gary Coombe, CEO – P&G Global Grooming. Features of the new high-tech grooming device include, according to the press release:
•Stainless Steel Warming Bar: Distributes heat quickly and evenly (up to 122F), instantly providing soothing warmth to the skin that feels like a hot towel shave with every stroke and lasts throughout the entire shave.
•Advanced Five Blades Technology: Gillette’s most advanced thinnest and finest blades to provide incredible comfort.
•Wireless Magnetic Charging: Compact and elegant, the wireless magnetic charging dock makes charging the razor as easy as putting it down.
•Lithium Ion Battery: Used in advanced electronics, the rechargeable lithium ion battery lasts up to six shaves, depending on usage – making being on-the-go easy.
•Flexdisc Technology: Contours to your facial features and conquers the curves to ensure contact with the warming bar on every stroke – no matter how users shave.
•100% Waterproof Razor: Allows users to shave based on their preference – in the shower or at the sink.
The price: $200.