Our new Sierra FoodWineArt magazine’s spring issue and 2019 Travel Guide is sitting in its rack tonight at Whole Foods Market in Roseville.
Our magazine is distributed all the way to the Bay Area, Sacramento, Reno, Truckee-Tahoe, Chico and Placerville and points in between, thanks to our “boots on the ground” distributors at SDS and Far West.
We also have robust digital distribution for our magazine at digital.sierraculture.com and www.sierraculture.com because of what I learned in helping to launch CNET back in the ’90s in San Francisco (since sold to CBS). This includes:
*An interactive digital “flip book” that has hundreds of color-coded, embedded links to our advertisers’ websites, along with audio and video clips.
*A “scrollable” edition that is customized for smartphones, including iPhones and androids.
* We’re on Facebook, with 8,200 “likes” and paid ad campaigns.
* We’re on Google, with paid AdWords campaigns.
* We’re on Twitter, Instagram and Pinterest, with content from each issue.
* We also publish regular blog posts on our website, with over 2,000 articles and 8,000 keywords “tags,” and free calendar listings and directories.
We also recently decided to publish our magazine on Medium.com, an online publishing platform that hosts magazine and newspaper articles. Medium has 60 million monthly readers. It is part of our ongoing effort to grow readership – in print and online.
The internet is changing how we communicate, and it’s a boon to growing, profitable regional publishers such as ourselves.