Clickbait?

“Welcome to the all-new TheUnion.com! We’ve redesigned our website from the ground up to deliver an exceptional experience to you, our readers. If you’re a fan of using your smartphone or tablet to read your local news, we think you’ll find that our new site delivers you a browsing experience that is better than ever before.”

“WHAT HASN’T CHANGED? We’re still delivering you the most local news content every day!”

OK. Thanks. Good luck!

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

One thought on “Clickbait?”

  1. Content vs. distribution
    “There’s been a long-running debate about which is king when it comes to media success — content or distribution? Does the secret sauce come from the quality of the content or from the reach of the distribution channel? The debate has become a moot point, as it is now clear that media consumers are more obsessed with the content offered by well-known creators — sometimes regardless of the quality — rather than the platform. ”
    https://www.recode.net/2017/3/1/14752020/new-media-distribution-content-creator-sweet-paul-axios-cheddar

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