George Boardman’s column and “mobile first” — an incongruous business formula for The Union

So let me get this straight: The Union is going “mobile first” to meet digital demand, relaunching its website, we learned in a column this week.

Yet its content is George Boardman’s weekly column, a “keepsake” of the print era.

Memo to The Union: Content is king more than distribution. More here.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

2 thoughts on “George Boardman’s column and “mobile first” — an incongruous business formula for The Union”

  1. There you go again complaining about George Boardman’s column in The Union. If you don’t like his column or feel that it’s up to your journalistic standards, I suggest you don’t read it.
    That way you won’t experience the distaste you have for his work or be offended by it.
    Try it next time: simply don’t read Boardman’s column.

    1. The article notes page views “reached a high” back in 2017. It’s 2019, however. It’s time to rethink content, not just distribution.

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