George Boardman’s column and “mobile first” — an incongruous business formula for The Union

So let me get this straight: The Union is going “mobile first” to meet digital demand, relaunching its website, we learned in a column this week.

Yet its content is George Boardman’s weekly column, a “keepsake” of the print era.

Memo to The Union: Content is king more than distribution. More here.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

2 thoughts on “George Boardman’s column and “mobile first” — an incongruous business formula for The Union”

  1. There you go again complaining about George Boardman’s column in The Union. If you don’t like his column or feel that it’s up to your journalistic standards, I suggest you don’t read it.
    That way you won’t experience the distaste you have for his work or be offended by it.
    Try it next time: simply don’t read Boardman’s column.

    1. The article notes page views “reached a high” back in 2017. It’s 2019, however. It’s time to rethink content, not just distribution.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: