You can’t make this stuff up! In his near weekly blooper, The Union’s weekly columnist George Boardman writes: “One of newest trends in the restaurant industry is the $15 lunch salad at upscale chains like Chop’t, Sweetgarden and Just Salad. This trend is so hot that Sweetgarden recently completed a $200 million round of funding that values the company at $1 billion.”
Sweetgarden? Huh? Does our crackerjack journalist-turned-PR flack and “business reporter” mean “Sweetgreen” (not Sweetgarden)?
—An article in Forbes magazine, “Why $200 Million Will Make Sweetgreen The Next Big Thing In Delivery (And, Yes, A Unicorn),” is HERE.
“We want to go beyond a food company and become a platform,” Neman, Sweetgreen’s co-CEO, told Forbes in an exclusive interview after closing the $200 million round, which brings the company’s total equity raised to $365 million and values the chain at more than $1 billion.
—Or as Restaurant News reported: “Fidelity Investments has made a $200 million investment in Sweetgreen, bringing the fast-casual salad chain’s total equity raised over the past five years to $365 million, the company said Tuesday. The Fidelity funding round values the 90-unit Los Angeles-based brand at more than $1 billion, the company said.”
I did, however, find a Chinese takeout joint in Queens called Sweet Garden (two words, not one). The menu is here.
You go George! Ringing in the New Year with another correction.
Jeff Pelline's Sierra Foothills Report 
Local Susie Bavo made another cogent point about Boardman’s latest column in The Union on Facebook: ” He missed the point of this weekend’s Sustainability Conference too. Like it’s a bad thing for farmers to be profitable?”
What a hoot! I notice George Boardman has quietly corrected his online article to read “Sweetgreen” instead of “Sweetgarden.” Of course the print edition is wrong. You are welcome, George!
What a hoot! At the end of this week’s article, Boardman runs a “correction” claiming that Sweetgreen, a restaurant chain, was “misspelled.” Huh? In fact, it was the wrong name all together: “Sweetgarden.” Sweetgreen vs. Sweetgarden. That’s obviously more than a “misspelling.”