“Coming Together”

Here’s a sneak peek at the cover of our winter issue. The theme is “Coming Together,” honoring the fundraising for Camp Fire victims in Paradise. These efforts come from our small businesses, locals, homegrown heroes such as Aaron Rodgers, as well as Chico-based Sierra Nevada‘s “Resilience Butte County Pride IPA” campaign.

We also observe that our towns “come together” in other instances, such as honoring former U.S. Ambassador Chris Stevens with an arch and bronze plaque in Downtown Grass Valley, or highlighting some of the families who are behind our region’s growing food, wine and art-related businesses.

The Resilience IPA fundraiser is a coast-to-coast effort of about 1,500 breweries, including local ones such as Ol’ Republic Brewery and Loomis Basin Brewing Co., that are raising an estimated $15 million for fire victims.

We point out that it highlights the collegial nature of beer brewers — unique in such a competitive field. The Brooklyn Brewery (2,843 miles from Chico) is shown on our cover. (We’re proud to introduce the photo talents of Miguel Rivas, who runs The Beertrekker. His motto: “Every beer has a story, and every story has a beer.”)

This is a special issue that we’ll begin distributing later next week — ahead of the 17th Annual Wild & Scenic Film Festival 2019 and big ski weekends at Lake Tahoe. We also have extra distribution planned for the San Francisco area.

Other highlights in our winter issue include our region’s Cultural Districts, what’s new at the region’s ski resorts, and upcoming concerts at The Center for the ArtsInConcert Sierra and Music in the Mountains, and performing arts productions including Community Asian Theatre of the Sierra‘s M. Butterfly and Sierra Stages Community Theater “Hand to God.” We also highlight wine tours for Sierra Vintners and Amador Wine, including Behind the Cellar Door.

In our introduction, we quote local folk musician legend Utah Phillips, who said, “If we all stick together, we’ll get what we need.” We couldn’t agree more, and hope our readers enjoy the issue. (Photo credit: Miguel Rivas).

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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