My wife showed me the latest newsletter this morning from The Olive Groove, a popular merchant on Mill Street in Grass Valley, and our magazine received a shout out. It’s satisfying to work with local merchants such as Jake and Christina West. Most people who live here act like the Wests (thankfully).
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Author: jeffpelline
Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.
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Jeff Pelline's Sierra Foothills Report 
The intro to our magazine’s fall issue discusses the rebirth of Main Street: http://www.sierraculture.com/art/the-rebirth-of-main-street/