Our New Gold Rush

Introduction to the spring issue of Sierra FoodWineArt magazine:

PROSPERITY HAS COME TO OUR region in different forms, starting with the Gold Rush. “Gold was discovered just to the south of here in January 1848. You could literally pick it up in the creeks,” recalls local author Jordan Fisher Smith in a recent documentary called “Redefining Prosperity: The Gold Rushes of Nevada City.”

But that was just the beginning. “There was a gold rush, a water rush, and a timber rush,” Fisher Smith added. “About 1968, you have what I call this hippie diaspora where people are leaving the cities. There is a wholesale rejection of the traditional sense of what wealth is.”

This “back to the land movement” led to a burgeoning arts and culture scene, thanks to the arrival of Beat Generation poet Gary Snyder, folk singer Utah Philips, San Francisco artists David Osborn and Charles Woods and countless others. In the ‘70s, Snyder became the first chair of the California Arts Council.

Now a new era of prosperity is further redefining the region — as a destination for arts and entertainment, farm-to-table cuisine, and historic boutique hotels, B&Bs and inns.

Last year, the California Arts Council provided a catalyst, selecting 14 districts to serve as inaugural state-designated Cultural Districts. Nevada County is home to two of the 14 districts — Grass Valley-Nevada City and Truckee — and the county is unique in California as having received two designations.

In addition, locals and out-of-towners are now investing tens of millions of dollars in the region, refurbishing historic buildings, expanding performing arts centers, even recreating downtowns. Examples include:

■ In downtown Nevada City, San Francisco entrepreneur Jonathan Rowe has acquired the historic Stone House in Nevada City, a handsome building that dates back to 1882. After an extensive renovation, Rowe has created a superb dining and entertainment venue.

■ In February, the National Hotel in Nevada City, one of the West’s oldest hotels, was acquired by Southern California hotelier Jordan Fife. It will be transformed into a boutique hotel with a cutting-edge restaurant and bar.

■ In downtown Grass Valley, locals have purchased the Nevada County Bank Building, the second-most architecturally unique downtown building behind the Del Oro Theatre. After an extensive remodel, it will house some unique retail businesses. The Center for the Arts also is undergoing a $3.8 million expansion.

■ Like Grass Valley and Nevada City, Truckee is poised for further growth. The Truckee Railyard is a redevelopment project that includes affordable rental apartments, a movie theater and an amphitheater — recreating the downtown. It also features public art throughout the site.

This issue is dedicated to the new era of prosperity in our region: in food, beer and wine, art and music, and destination travel.

(Photo: Kial James)

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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