Sierra FoodWineArt magazine Spring issue

Here’s a sneak peek at the cover of our spring issue, which we will begin distributing next week — in a full-color print magazine, online and in a custom format for mobile phones.

An excerpt from the introduction: Prosperity has come to our region in different forms, starting with the Gold Rush. In the late ’60s, a “back to the land movement” led to a burgeoning arts and culture scene, thanks to the arrival of beat generation poet Gary Snyder, folk singer Utah Phillips, San Francisco artists David Osborn and Charles Woods and countless others. In the ’70s, Snyder became the first chair of the California Arts Council.

Now a new era of prosperity is further redefining our region — as a destination for arts and entertainment, farm-to-table cuisine and historic boutique hotels, B&Bs and inns. Grass Valley, Nevada City  and Truckee have all been designated as California cultural districts, thanks to the Nevada County Arts Council’s efforts.

In addition, locals and out of towners are now investing tens of millions of dollars in the region, refurbishing historic buildings such as the National Exchange Hotel and The Stone House, expanding performing arts centers such as The Center for the Arts, even recreating downtowns such as the Truckee Railyard project ($25 million for phase one alone).

Our issue explores the projects throughout the region and introduces the entrepreneurs who are making it happen — all this following on the heels of the renaissance in downtown Sacramento and Reno. (Photo: Will Edwards)

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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