I saw this on Shark Tank — I show I enjoy — so I researched this further:
“Jay Kriner invented The Bev Buckle – a special belt buckle that can hold a can or bottle of beer. It solves the problem of setting your drink down at a bar and then losing it — and it gives a beer drinker the chance to use his hands freely when expressing himself. The Bev Beckle looks like a regular belt buckle but when folded down reveals a little shelf and copper ring for your bottle of beer. Kriner pitched the business on Shark Tank and made a deal with Barbara Corcoran but it didn’t go through,” according to TwoParagraphs.com. You can’t make this stuff up!