I saw this on Shark Tank — I show I enjoy — so I researched this further:

“Jay Kriner invented The Bev Buckle – a special belt buckle that can hold a can or bottle of beer. It solves the problem of setting your drink down at a bar and then losing it — and it gives a beer drinker the chance to use his hands freely when expressing himself. The Bev Beckle looks like a regular belt buckle but when folded down reveals a little shelf and copper ring for your bottle of beer. Kriner pitched the business on Shark Tank and made a deal with Barbara Corcoran but it didn’t go through,” according to You can’t make this stuff up!

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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