“Make your business about more than the snowfall”





From Sierra FoodWineArt magazine: 

What a hoot! The introduction to our magazine’s winter issue, which begins circulating next week, begins with a quote we chose from Vail Resorts CEO Rob Katz: “Make your business about much more than the snowfall.” We go on to talk about how Katz and competing resorts have reinvigorated their businesses with acquisitions, season passes, investments, and winter “experiences.”

This weekend, Barron’s has a cover article covering the same theme for Vail Resorts (ticker: MTN): “It was a transaction-based business with a lot of seasonality around weather, and cyclicality around the company. Rob Katz bought this business in 2006 and undertook this transformation. As bad as the weather has been out West this season, we believe Vail will hit its numbers this year.” It includes a lot of the same details as our cover article.

We’re proud to have mirrored the Barron’s kind of analysis in our regional lifestyle magazine Sierra FoodWineArt for outdoor enthusiasts, foodies, locals and travelers. We credit it to our years of experience writing business articles at The San Francisco Chronicle and the startup CNET, sold to CBS. It’s been good preparation for this venture. Look for our winter issue next week — in full-color print, digital and a custom mobil edition. It’s a fun and educational issue.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

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