The Center for the Arts, Stucki Jewelers and others reinvigorate downtown Grass Valley

(Photo: Josh Miller)

The Union has been too dour in its business reporting of downtown Grass Valley — a reactive rather than proactive approach to news gathering. Our Sierra FoodWineArt magazine — a quarterly publication— has scooped the newspaper on downtown’s biggest project, and its most imaginative one.

Our fall issue, circulating since last week,  has an exclusive on a dynamic, $3.8 million expansion of The Center for the Arts — its first ever capital campaign. The renovation will help cement western Nevada County as a destination for the arts, drawing visitors and locals for generations to come. Details are HERE

We also have an exclusive on Mill St. stalwart Stucki Jewelers Inc. opening the largest walk-in humidor for premium cigars in the foothills — a growing retail trend. Owners James and Nicole Arbaugh “figure the premium cigar humidor will compliment their mainstay jewelry business — providing offerings for men and women shoppers.”

Jewelry and premium cigars are luxury-lifestyle products (think Robb Report magazine), and both are gifts for “right of passage” celebrations such as birthdays, graduations and weddings. Stucki also carries distinctive gifts such as crystal decanters and flasks.

Stucki hosted a cigar rolling demonstration this summer

“Our goal is to have one of the top humidors in Northern California,” says James. He and Nicole carefully researched the project and brought on one of California’s premium cigar distributors, San Jose-based JMG International, as a consultant.

The walk-in humidor is being stocked with hundreds of premium hand-crafted cigars — including ones from Cuba — along with loose-leaf tobacco and pipes and accessories such as cigar cutters, lighters and ashtrays.

The world-renowned brands include Arturo Fuente, Padrón, My Father, Montecristo, and Ashton, among others. The cigars are hand-rolled with premium tobacco from places such as Cuba, the Dominican Republic, Nicaragua. The selection includes top-rated and rare cigar samplers and gift sets, as well as individual cigars priced from $8-$25. More details about Stucki’s plans are HERE.

Our magazine concludes: “Other businesses that recently have opened or are in the works include the Grass Valley Brewing Co.; Twisted Ale Taphouse & Grille with craft beer, local wine and imaginative pub food; the Wild Eye Pub, a vibrant, multi-use venue anchored by a local-foods eatery, a shared kitchen, an event space and pub; and Sourdough & Co., a casual restaurant featuring freshly baked sourdough bread, delistyle sandwiches and fresh soups and salads. With the planned expansion of The Center for the Arts, the downtown has a bright future.”

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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