Our home-town heroine Moorea Seal is “crushing it” in Seattle

Moorea (Credit: Vickie Maio, SeattleMet.com)

As regular readers know, Christopher Seal is one of my favorite locals. Christopher recently retired as rector of Trinity Episcopal Church in Nevada City. He is generous, approachable, and also exceedingly well educated and traveled, and smart.

He and Gae Goodrich Seal are proud parents of  Moorea Seal McDaniel, who has built a highly successful retail business in Seattle, which has been featured in People and Sunset (https://www.mooreaseal.com/).

Now she’s kicking it up a notch in one of the hottest towns in America (home to Amazon.com and Microsoft).

“Moorea Seal, if you haven’t heard, is crushing it lately,” as SeattleMet.com is reporting.  “Not that that’s news. But she’s just released her latest book, Make Yourself at Home, out now (pro tip: If you scurry over to Elliott Bay Books, there still might be a few signed copies laying around), and the author-entrepreneur is officially opening her new flagship eponymous storefront downtown this weekend.

“The Belltown spot has gone the way of the dinosaurs—’our first space was kind of a test,’ says Seal, who built up her company that started as an online Etsy shop then its own website, before going brick-and-mortar mode in 2014. ‘There’s a lot of bootstrapped beginnings to make things work as they will,’ she adds.

“Now, Moorea Seal is located at 1012 First Avenue in the renovated Standard building, conjoined with Cone and Steiner’s newest locale.”

“There will be the same affordable brands you know and love—Dolce Vita, Baleen, BZR, Poketo, Upper Metal Class. But look for newness in the form of mid-range to high-end products, things Seal’s been obsessing over and excited to bring into the store. “It’s exactly like my book: [We’re] trying to create a space that really supports how we want to project ourselves as a company, and how we want our customers to feel.”

When our son was younger, we visited Christoper at Trinity Church and he took us on a tour. He gave Mitchell a brick from beneath the church, which is steeped in history. Michell has hung onto it as a keepsake. Congratulations Christopher and Gae on Moorea’s success!

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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