The internet has changed the way we communicate forever, but The Union is still fighting it. And it’s a losing battle.
“We recently launched The Union NOW, found on the home page of TheUnion.com, in order to quickly share information to our website from our social media accounts,” writes Editor Brian Hamilton in his weekly column.
“Reporters and editors on the scene of an incident can quickly post information through their mobile phones that is published via this portal to all of The Union’s social media accounts. You don’t need to be on Twitter, Facebook or Instagram to view the latest information from The Union newsroom — and various other relevant social media efforts.”
Huh? What was left out, however, is that “The Union NOW” does not include all the other content on Twitter, Facebook or Instagram from citizens, competing media and businesses in our community who are posting their own information — unless The Union decides it should be shared on its own proprietary feed.
It is “walled off.”
The Union NOW also touts a “live scanner feed,” but that is not proprietary. It is hosted by Broadcastify.
The Union NOW can never compete with Twitter, Facebook or Instagram for content. It’s a ludicrous notion. That battle is over. It would be better off to embrace all social media and ramp up the quality and quantity of its content.