“Sneak Peek” at Fall cover of Sierra FoodWineArt magazine

Here’s a “sneak peek” at the Fall cover of our magazine — a special edition focusing on the performing arts in our region. We chose Olof Carmel’s “Autumn View, El Cap” as our cover photo, because it is our most famous “Sierra stage” in the natural world. The Carmel’s own the Carmel Gallery — one gallery in Truckee and another in Calistoga. Olof’s spouse, Elizabeth, also a photographer and a friend, has been on the board of the Tahoe Regional Planning Agency (TRPA).  We will begin distributing our latest issue — which was a sell out — at the end of the week throughout the region: in print, on the web and in a cool version customized for smartphones (called Lily). Most magazines just produce a PDF “flip book,” but ours has more features. “Lily” is generating readership in the Bay Area for visitors to the foothills and High Sierra.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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