Editor’s note: Will Hearst (AKA WRHIII) is a friend of mine. We’d get together in S.F. when I worked at The Chronicle and CNET (at the Zuni Cafe, for example) in the ’90s and when he produced a film about foothills’ poet Gary Snyder called “The Practice of the Wild.” in 2010. (We wrote about the documentary in our Sierra FoodWineArt magazine). I went to the premiere in San Francisco. More details here and here. Now Will is starting a magazine, a self-funded publication called The Journal of Alta California. Will is smart (a Math major from Harvard) and has a real intellectual curiosity about California’s past and present. (No, not “yellow journalism.”) I look forward to the first edition. I subscribed. Details here:
“The Journal of Alta California combines William R. Hearst III’s passions for publishing and the arts into a new publication that is a paean to California. Alta is a vibrant print and online magazine that also will hold a series of events bringing together the best thinkers on California and current issues.
“Alta provides a fresh, smart take on the issues, culture, personalities, politics, lifestyle, culture and history of California, featuring some of the state’s best writers, photographers and illustrators. The magazine’s website, altaonline.com, provides a daily guide to the best writing about the state from Alta and other sources.
“Alta is a celebration and examination of all things about California and its environs: the lifestyle, the history, the people, the environment, the arts, the culture, the politics.
“’Many people have wondered why there is not a literate magazine counterpoint to the New Yorker from a Western point of view,’ said Hearst, whose family has had a legendary place in California journalism for more than 130 years. ‘Alta will fill that gap. Alta will provide literate, interesting coverage of the Golden State, from San Diego and Los Angeles in the Southland to Silicon Valley and San Francisco and the rugged redwood forests of the northern part of the state.’
“Drawing on inspiration from magazines such as The New Yorker, Vanity Fair and Rolling Stone, Alta is smart, witty, literary, informative and newsy. Alta is a multimedia entity: a quarterly magazine, a daily website and social media, and a regular series of events featuring talks by interesting people. Above all, Alta treasures great journalism, great storytelling and beautiful images.
“Alta’s partners include the Center for Investigative Reporting, the Bay Area Book Festival, SFFILM, Litquake and others.”