Avanguardia moves to Bent Metal’s space in downtown Grass Valley

The 2017-18 Visitor Guide newly published by The Union should have been edited more carefully. It shows Avanguardia’s tasting room at 209 Main St.

If the editors had been more careful, they would have changed the address to 163 Mill St. A new sign clearly shows that 163 Mill St. (not 209 Main) is the new home of Avanguardia’s tasting room.

Now the Visitor Guide is going to be out of date as it circulates for a full year, and visitors to town will be directed to the wrong location. That’s Journalism 101, to check with the owners when building your map. A lesson for all of us.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

One thought on “Avanguardia moves to Bent Metal’s space in downtown Grass Valley”

  1. Barry Pruett, a regular on Todd Juvinall’s blog, writes at 6 p.m: “Y’all need to get out more. I’ve been at the lake all day and headed to a movie and to the wine tasting place at Avanguardia Winery tasting room on Main Street. I’ll send you a picture tonight.”
    I wonder if Pruett knew the tasting room closed at 5 p.m. Let’s see that photo! ROFLOL.

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