The Union’s new Visitor Guide: Snafus galore

You can’t make this stuff up! Among other things, The Union’s new Visitor Guide introduces its readers to “Wine Country of the Northern Sierras (sic).”

It is Sierra, not Sierras.

But wait, readers can get $5 off a pizza from Little Caesers Pizza chain.

So much for eating pizza at Three Forks or Pete’s Pizza.


About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
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9 Responses to The Union’s new Visitor Guide: Snafus galore

  1. jeffpelline says:

    BTW, on this map, Avanguardia’s tasting room in Grass Valley is in the wrong location. It’s on another street, 163 Mill St.

  2. Nielsen Locke says:

    BYOB Shop on Zion St in NC does not even exist in todays world.

    • jeffpelline says:

      These Union-produced “welcome guides” are an embarrassment to our towns. No wonder we’re viewed as podunk.

  3. steve cottrell says:


    Can’t find an appropriate prior topic for this link, but this seems as good as any. I’m sure the Visitor Guide mentions Donner Lake and the Donnor Party, so maybe some of your blog readers will find this of interest. I sure did.

  4. Judith Lowry says:

    Mr. Cotrell,

    Good article.
    I am working on a film treatment to submit to the Sundance Institute.
    It’s the story of the second “Forlorn Hope” expedition and the fates of Luis and Salvador,
    the rarely mentioned Indian boys in the employ of John Sutter, who were sent up with the rescuers to bring the Donner party out of the mountains.
    CHIRP ‘s research believes they may have been Nisenan-Miwok and their story is now coming more into light, from several reliable sources.
    Reading deeper into the Donner Expedition story one can see that under certain stressful conditions, civilization will rapidly dissolve into the unimaginable.

  5. steve cottrell says:


    Sounds like a great project. That Luis and Salvador were killed and consumed after doing what they did to help, is truly one of the saddest stories of all. Like Michael Wallis, the author, my favorite person from that horrible experience was James Reed. But Luis and Salvador deserve their due –– and you’re just the person to do it.

    Good luck!

  6. Judith Lowry says:

    Thank you for your vote of confidence, at my age it’s a little daunting to start something new.
    I have been working on the concept with other native artists because we feel that our perspective is important to the telling of this story.
    Yes, James Reed was an extraordinary person, but no less so than his wife Margret.
    They were smart and strong and kept their heads during that awful ordeal.
    I can’t imagine how Margret carried on without him up there, when he was sent away.

  7. jeffpelline says:

    The morons who comment on Todd’s blog remain ignorant that Avanguardia is relocating to Bent Metal’s space on Mill St, and this map will be out of date. What a hoot!

  8. jeffpelline says:

    One of the morons writes: “Wife and I are at the Thursday Night Market right now. We can confirm that Avanguardia’s tasting room is 209 Main and 163 Mill is an empty store front that was Bent Metal winery. We have visited both in the past.”

    He and wife ought to look in the window of 163 Mill, where there’s a sign that Avanguardia is coming there.

    You can’t fix stupid!

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