Auburn seeks to build a strong economic development and tourism team

For several years, we’ve enjoyed working with Bob Richardson, now back in Auburn as city manager. The projects have included magazine-style print and digital visitor guides for Placer County and downtown Grass Valley. We’ve also enjoyed working with Mora Rowe, executive director of the Placer County Visitors Bureau and California Welcome Center. We published this guide for her. It has some cool interviews with locals, including former speed skier Jeff Hamilton, Carpe Vino chef Eric Alexander, long-distance runner Gordon Ainsleigh and Tevis Cup champ Hal Hall, among others, and has gone into a second reprint of 70K copies. Bob and Mora have been big supporters of our Sierra FoodWineArt magazine, which continues to grow.

As a result, I was glad to see that Bob is proposing to the Auburn City Council that Mora becomes the city’s first full-time director of Economic Development. He called her a “proven entity.”

In his memo, Bob correctly points to the need for our foothill cities such as Auburn to “move forward quickly” to increase economic development to cope with fiscal challenges that include PERS costs, uneven sales tax receipts, and so on.

This will be a “dynamic duo” for economic development, tourism, business districts and new hotel properties, pending the Council’s approval tonight. More details are here.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

2 thoughts on “Auburn seeks to build a strong economic development and tourism team”

  1. In the past couple of years Auburn has greatly expanded its shopping centers and pulled in major outlets and dining, including a cool dinner house movie theater.
    It’s great not having have to go all the way to Roseville for shopping anymore.
    Wishing Mr. Richardson the best, keep it coming.

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