“Good old boys” business marketing is back in western Nevada County with the Economic Resource Council, Regional Chambers and The Union teaming up on a “brand new publication that will be a complete guide to opening and operating a successful business in Nevada County.”
I missed the RFP “request for proposal” for this “B2B” publication. It’s ironic because a competitive bidding process is one of the most basic tenets of a good business strategy.
I also find it ironic because The Union outsourced its printing to the Sacramento Bee — not exactly a “shop local, buy local” strategy.
“Distribution will include 10,500 copies inserted in to The Union and at all Chambers of Commerce, relevant businesses throughout Nevada County, and distributed by the ERC. Publication will be online, with additional content being added year round,” a sales flyer reads.
That’s a weak distribution strategy; the ERC’s own marketing plan mentioned a global strategy, not a countywide one. As for 10,500 copies of The Union, its own press kit states “with more than 12,000 newspapers circulating the county every day …” Now it’s 10,500?
When is western Nevada County going to grow out of its provincial clothing, so it can be truly influential when it comes to guiding new businesses?
What is The Union’s circulation?