“Good old boys” business marketing returns to our towns

“Good old boys” business marketing is back in western Nevada County with the Economic Resource Council, Regional Chambers and The Union teaming up on a “brand new publication that will be a complete guide to opening and operating a successful business in Nevada County.”

I missed the RFP “request for proposal” for this “B2B” publication. It’s ironic because a competitive bidding process is one of the most basic tenets of a good business strategy.

I also find it ironic because The Union outsourced its printing to the Sacramento Bee — not exactly a “shop local, buy local” strategy.

“Distribution will include 10,500 copies inserted in to The Union and at all Chambers of Commerce, relevant businesses throughout Nevada County, and distributed by the ERC. Publication will be online, with additional content being added year round,” a sales flyer reads.

That’s a weak distribution strategy; the ERC’s own marketing plan mentioned a global strategy, not a countywide one. As for 10,500 copies of The Union, its own press kit states “with more than 12,000 newspapers circulating the county every day …” Now it’s 10,500?

When is western Nevada County going to grow out of its provincial clothing, so it can be truly influential when it comes to guiding new businesses?

What is The Union’s circulation?

The “new” business guide calls for distributing 10,500 copies inside The Union:

The Union’s press kit refers to “more than 12,000 newspapers circulating the county every day.”

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

28 thoughts on ““Good old boys” business marketing returns to our towns”

  1. Of course Todd is going to say that. Much like his idol, trump, he lives in a universe of alternate facts carefully constructed to create his own simpleton reality where he is always right and anyone who disagrees is wrong. Todd will be the first person to send someone else’s child off to some foreign country half way around the world to fight and die for his radical views and then accuse you of being a traitor for not agreeing with him. Someone once said the most severe form of racism is unquestioning patriotism. America, love it or leave it!

  2. Todd declares himself “amazing” then deflects the actual video footage of white male neocons bashing in the faces of women. What a morally deficient monster he is.

  3. You mean a white supremacist thug that ran like a baby as soon as he punched a woman in the face who was doing NOTHING to provoke him or anyone else. Yes, this encapsulates the “spirit” of Todd’s spineless, immoral, cowardly dogs he calls friends.

  4. On twitter, the guy who was encouraging his alt-right fascist crew to show up in Berkeley dressed and carrying weapons to fight people with. His April 15th tweet shows how to get a nightstick through security disguised as a flag pole.

  5. Since I was there I can tell you the cops kept all weapons or anything that could be used as a weapon out of the place. They took them and had a pile next to the enterance. Our flag pole was taken and later given back. The weapons used were the lefty’s and tossed at us from across the fence. The gal that was pushed was tossing bottles at the Patriots. She got what she deserved. Of course this post will be disallowed. But Senum and Smith are incorrect and should apologize.

      1. Ate at Brennans and then later at the Seafood one across the street. The prime rib was terrible!

    1. There are witnesses and reporters that are now claiming that the tax protesters had little, if anything to do with the melee, and that it was orchestrated by alt-right thugs dressed as “antifa” demonstrators. Emails have been found that show that this was planned over a month ago. They wore black and black masks to claim it was the left that promoted the violence.

      1. No it was leftists on the outside of the fence. They did run through the fence a couple of times and attacked those listening to speeches about freedom of the press. If you have the ability to definiively say those in the pictures are from the “right”, then you need to get to Vegas and play black.

    2. So Todd, you admit it’s okay for large men to beat women? Really? Is that part of being an Evangelical, or is that just your conservative misogynistic anger?

      1. I love women and it appears you don’t. I am not a fan of violence of any type. But women are now committing a lot of crimes and even murders. Some are bombs. But if you saw her tossing bottles at his head I would ask you what would you do? Run away probably.

      2. Regardless of what our intentionally misinformed friend claims. There was no contact of any kind between the woman and the Neo-Nazi. No provocation, nothing thrown. There were numerous witnesses. He picked her out and went for her. He spent 5 years in prison previously for armed robbery and he lives in his parents “compound”. There is copious information online about his past.

      3. If the Nazi guy had prior felony convictions and spent time in jail, and now arrested, most likely for “aggravated” assault/battery, he probably is going back in the joint, where he can hang out with his fellow white guy prison gang. An excon going to an event like that is a complete idiot, unless he likes prison life.
        And that “General Deplorable @1776realnews”, law enforcement needs to find out who that guy is and charge him for inciting the attacks the Nazis did.

    1. I ordered it medium rare and it came in two slabs and had grill lines. Chewy. I was with a bunch of folks and so I stayed there and also waited for the train.

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