“Good old boys” business marketing returns to our towns

“Good old boys” business marketing is back in western Nevada County with the Economic Resource Council, Regional Chambers and The Union teaming up on a “brand new publication that will be a complete guide to opening and operating a successful business in Nevada County.”

I missed the RFP “request for proposal” for this “B2B” publication. It’s ironic because a competitive bidding process is one of the most basic tenets of a good business strategy.

I also find it ironic because The Union outsourced its printing to the Sacramento Bee — not exactly a “shop local, buy local” strategy.

“Distribution will include 10,500 copies inserted in to The Union and at all Chambers of Commerce, relevant businesses throughout Nevada County, and distributed by the ERC. Publication will be online, with additional content being added year round,” a sales flyer reads.

That’s a weak distribution strategy; the ERC’s own marketing plan mentioned a global strategy, not a countywide one. As for 10,500 copies of The Union, its own press kit states “with more than 12,000 newspapers circulating the county every day …” Now it’s 10,500?

When is western Nevada County going to grow out of its provincial clothing, so it can be truly influential when it comes to guiding new businesses?

What is The Union’s circulation?

The “new” business guide calls for distributing 10,500 copies inside The Union:

The Union’s press kit refers to “more than 12,000 newspapers circulating the county every day.”

About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
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28 Responses to “Good old boys” business marketing returns to our towns

  1. jon smith says:

    Speaking of good old boys, Todd is waxing poetic about how kindly and peaceful he and his neocon thugs were during the Berkeley protest and how “hateful” and violent the libs were. Can he not understand everyone has a cell phone these days and his lies are laid bare for all to see?

  2. jeffpelline says:

    And Todd is pals with a former Union publisher. So it goes.

  3. Joe Koyote says:

    Of course Todd is going to say that. Much like his idol, trump, he lives in a universe of alternate facts carefully constructed to create his own simpleton reality where he is always right and anyone who disagrees is wrong. Todd will be the first person to send someone else’s child off to some foreign country half way around the world to fight and die for his radical views and then accuse you of being a traitor for not agreeing with him. Someone once said the most severe form of racism is unquestioning patriotism. America, love it or leave it!

  4. jon smith says:

    Todd declares himself “amazing” then deflects the actual video footage of white male neocons bashing in the faces of women. What a morally deficient monster he is.

  5. reinettesenum@gmail.com says:

    You mean a white supremacist thug that ran like a baby as soon as he punched a woman in the face who was doing NOTHING to provoke him or anyone else. Yes, this encapsulates the “spirit” of Todd’s spineless, immoral, cowardly dogs he calls friends.

  6. Steve Willer says:

    On twitter, the guy who was encouraging his alt-right fascist crew to show up in Berkeley dressed and carrying weapons to fight people with. His April 15th tweet shows how to get a nightstick through security disguised as a flag pole.

  7. Todd Jucinall says:

    Since I was there I can tell you the cops kept all weapons or anything that could be used as a weapon out of the place. They took them and had a pile next to the enterance. Our flag pole was taken and later given back. The weapons used were the lefty’s and tossed at us from across the fence. The gal that was pushed was tossing bottles at the Patriots. She got what she deserved. Of course this post will be disallowed. But Senum and Smith are incorrect and should apologize.

  8. jeffpelline says:

    You ate Prime Rib at Spenger’s Fresh Fish Grotto? Next time, go to House of Prime Rib in S.F.

    • Todd Jucinall says:

      I ordered it medium rare and it came in two slabs and had grill lines. Chewy. I was with a bunch of folks and so I stayed there and also waited for the train.

  9. I think Todd would be more at home at Tommy’s Joint, and a bowl of buffalo stew.

  10. Judith Lowry says:

    Hey Keachie, that’s Tommy’s Joynt, bub.
    Great old San Francisco icon.

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