“‘The O’Reilly Factor’ is facing a growing advertiser revolt, as three major automakers and five other companies have pulled their commercials from the show amid a scandal involving the host, Bill O’Reilly,” as CNN and other media are reporting.
“Mercedes-Benz, Hyundai, BMW of North America, Constant Contact, Ainsworth Pet Nutrition, UNTUCKit, Allstate and Sanofi are pulling ads from ‘The O’Reilly Factor’ after a report about five settlements with women who alleged sexual harassment or verbal abuse by O’Reilly.
“The decisions signal the potential of financial damage for ‘The O’Reilly Factor,’ the most popular show on cable news, and its network, Fox News.
“Hyundai said early Tuesday that it is not currently advertising on ‘The O’Reilly Factor’ but will remove upcoming ads because of the “recent and disturbing allegations.”
“‘We will continue to monitor and evaluate the situation as we plan future advertising decisions,’ the company said.
“Mercedes-Benz used similar language on Monday when it pulled its own ads.
‘The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now,’ spokeswoman Donna Boland told CNNMoney.
“BMW of North America announced Tuesday that it was also suspending its ads on ‘The O’Reilly Factor.’
“The New York Times reported on Sunday that settlements totaling $13 million had been reached with five women who accused O’Reilly of inappropriate behavior.”
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