Podunk? The Union calls Wildwood Independent “the official voice of Lake Wildwood”

The New York Times and Washington Post are in an old-fashioned newspaper war, as the journalistic “think tank” The Poynter Institute points out in a well-written article this week. “In the early days of the Trump administration, The Times and The Post have been at the forefront of some of the most important stories. . . . Americans find themselves bearing witness to a curiosity at a time of supposed diminished relevance for print journalism: an old-fashioned newspaper war.”

Meanwhile, in our neck of the woods, our little newspapers are going in a different direction. The Wildwood Independent, now a sister newspaper of The Union, calls itself the “official voice of Lake Wildwood ” or  even”the official voice of Lake Wildwood Association.”

Well isn’t that special?

No matter what size, a newspaper is supposed to be an independent voice, not an “official” one. An independent voice leads to objective reporting, including the activities of homeowners associations. In this case, using the words “independent” and “official” in the same tagline is almost an oxymoron. This is America, not China or Russia (more details on Russia here). Ha!

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Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

8 thoughts on “Podunk? The Union calls Wildwood Independent “the official voice of Lake Wildwood””

  1. I wonder if it will be nicknamed “The Wally World Gazette”. Do they really speak for everybody or an “elite” few?

  2. 🗣🗣🗣Go Jeff, Go‼️🗣🗣🗣

    Sorta both narry objective BUT thou shalt not even look for “speaking truth to power” from them.


  3. It seems that the republican/tea party is planning on trying to stuff the room for LaMalfa’s showdown on Saturday. That master of truth, fairness, and the English language, Don Bessee is in charge of the “set-up” and folks who want good seats should contact Don so they can get in early before the doors open to the general public. I wonder if Don will be non-partisan when it comes to determining who gets to set up chairs or not? After all this is not a republican event, it is a congressional event and congresspersons are supposed to represent all of their constituents. My bet is on rebane, juvinal, and the climate denial contingent filling the front row to cheer on our scientifically and morally (he voted for maintaining his own agricultural subsidies while eliminating food stamps for others) challenged representative.


    Sorry for the unrelated post but I didn’t know where else to post it.

    1. Wouldn’t it be an interesting challenge as to who sat in the first row, if you really wanted to share stakeholders questions in your district? And let everyone know with a simple yes or no answer as to how you will vote in each and every case?
      I think I could fill the first two or three rows with folks with real enough issues who wouldn’t be there for the rhetoric, only answers –
      – Health Care Professional With Medicaid Data for Nevada County
      – Native Americans (that would be America’s “first” constituents) with Tribal Issues
      – Water Rights Advocates With Issues About The New Dam
      – Cannabis Professionals
      – Homeless Professionals

  4. The front page AP bit on the United Auburn Rancheria made no sense at all.
    It was very sketchy with no background on this case or any indication of where the land is and why the Auburn tribe wants it.
    I don’t get it, what has the United Auburn Rancheria got to do with the Nevada City Rancheria?

  5. In general I like the NYT reporting better, but their web presence is sorely lacking compared with Washington Post. Unlike the NYT, the Post seems to have a staff dedicated to keeping their website updated with current events. Unless something VERY important happens, the NYT is largely the same at 5:00 pm as it was over breakfast. They are treating the web edition as if it were simply an electronic print edition with a 24 hour news cycle. I recently dropped my subscription in favor of the Post.

  6. Sounds like Barry Pruett is having a bad hair day — lashing out on Todd’s blog. A nobody who wants to be a somebody.

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