The Union praises Tom McClintock while he comes under fire elsewhere

The Union has a new feature called “hit” or “miss,” not exactly a new idea among newspapers and magazines.

Believe it or not, The Union gave a “hit” (AKA “thumbs up”) to Tom McClintock while he’s coming under fire at his town hall meetings in most other publications. Here’s what The Union wrote:

“HIT: To U.S. Rep. Tom McClintock’s remarks recently on the House floor, and printed in The Wildwood Independent: ‘… As long as we are talking with each other and not shouting at each other, our system works well. …’ Hey, it’s a start. We’d add to that by suggesting one party working with and not summarily ignoring the other is even better in the long run.”

Meanwhile, what the The New York Times, Los Angeles Times and other publications are reporting in town halls all over America, including our region, is here and here. And let’s face it, McClintock has been more of a provocateur than peacemaker. That’s his MO.

Why the disconnect? The Union and The Wildwood Independent, which The Union now owns, are catering to their core demographics:  aging, declining, and highly conservative. It’s going to be an uphill battle as far as business strategies go, making the newspaper vulnerable to Facebook and other social media.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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