Remembering Steve Jobs’ vision, five years after his death

I wrote about Steve Jobs starting in the ’80s, when he was tossed out of Apple by a disgruntled – and misguided – board (San Francisco Chronicle). Then I wrote about Jobs when he returned to Apple and expanded from desktops and laptops to iPhones and tablets. (CNET).

The most memorable experience (almost haunting in hindsight) was an hours-long afternoon meeting with Jobs and our department editors and Apple reporters when I was Editor of CNET News at our offices on Second St. in S.F. Steve didn’t like journalists much because he wanted to be in control. It began because Steve was dissatisfied with some of the harsh reporting. But he also liked our newsroom, because it was a successful online startup in a world of big print newspapers.

That afternoon, Jobs and his marketing chief Phil Schiller outlined Apple’s ambitions to transition from personal computers to consumer electronics — smartphones, for example. (As opposed to news scoops, we called these “scoops of perception” in our newsroom). In hindsight, in terms of where Apple is now, it was one of the most remarkable business meetings I can remember. Haunting, in fact, because it was so prescient. Here’s a video of some of Jobs’ best interviews:

About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
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