“Our print subscriptions have plateaued along a line that would show a slight drop since the recession,” writes Publisher Don Rogers in his weekly column. “The drop is very, very slow, but yes, perceptible.”
One reason is The Union’s choice of content — it is often predictable and monotonous, not inspiring, informative or uplifting. It appeals to the “aging and declining” demographic.
A shining example is the pontifications of George Rebane, the hard-right political activist and blogger who obviously likes to read his name in print and whose hero is “Father Knows Best.” This weekend The Union readership is treated to more of this man’s diatribes — not a “growth” strategy for a “community conversation” or even a sustainable one.
I did not seek this one out until I received an email from a reader, pointing to it. It read “crapola.” Rebane mocks Calexit (even likening the “Never Trump” crowd to the serious effects of PTSD — a totally inappropriate simile); he mocks the “glorious age of Obama,” adding “then in November their ‘new world order’ collapsed; he points to “comrades” Bernie and Liz; and he mocks “leftwingers.”
At the same time, of course, Rebane has pointed to the “wisdom” of the State of Jefferson.
He sees the world through WASP-tinted glasses. “Today in California there is a growing cohort of leftwingers who have evaluated our nation’s socio-political terrain, and conclude themselves to be irredeemably different from the rest of the country,” he writes.
But the socio-political terrain is changing: In California, ‘whites’ (AKA those of European ancestry like George Rebane) have become a minority, and America is experiencing the same transformation.
Rebane might think multi-culturalism (AKA “multi-kulti” to him) doesn’t work. But the vast majority of us do see it working. In the November election, Hillary Clinton won the popular vote by more than 2.86 million ballots.
The Union could grow its business — fostering a true “community dialogue” — if it focused more on the mainstream rather than the extremes of our community. The Union thinks the divisive language is on Facebook. It ought to look in the mirror. The best ideas should win, not the loudest ones.