The Union touts its own streaming feed for the storm while the rest of us are on Facebook or YubaNet

Most newspapers will never get it, at least the local one. They continue to cling to their own proprietary networks while Facebook has reshaped communications for everyone.

This storm and all the flooding that has resulted is the latest example. “Latest on local storm. Get in the know with The Union NOW!” the editor tweets.

No, the action is on Facebook, where news outfits in Sacramento and Reno as well as “citizen journalists” are providing a wealth of coverage. The information is not “retweeted”; it is original content.

YubaNet also is all over this storm, with original stories and submitted content. And it is providing regular updates on its Facebook page as well — more than The Union.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

1 thought on “The Union touts its own streaming feed for the storm while the rest of us are on Facebook or YubaNet”

  1. I would add Good Day Sacramento is doing pretty good regional storm coverage, for old-school TV.
    Plus, Courtney Dempsey’s funny, bubbly personality always makes my day.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s