Most newspapers will never get it, at least the local one. They continue to cling to their own proprietary networks while Facebook has reshaped communications for everyone.
This storm and all the flooding that has resulted is the latest example. “Latest on local storm. Get in the know with The Union NOW!” the editor tweets.
No, the action is on Facebook, where news outfits in Sacramento and Reno as well as “citizen journalists” are providing a wealth of coverage. The information is not “retweeted”; it is original content.
YubaNet also is all over this storm, with original stories and submitted content. And it is providing regular updates on its Facebook page as well — more than The Union.