The Union publisher’s rose-colored glasses

Here’s an excerpt from The Union publisher Don Rogers’ column this week, referring to the atrocious Frank Pinney ad “Is your President a Muslim”?

“Regrets? I think I might have helped the author of the ad more by being stricter about the facts and reining in the leaps of logic from them. The ad could have been just as pointed but less open to easy criticism. Critics would have had to focus on the meat rather than picking apart the bones of the thing.

“I may scratch my head over why looser, more pernicious stuff in this race was accepted as news in The New York Times and Fox, while some readers went nuts over more trite, tired fare in our paper.

“At root, though, it tells me the standard is higher for The Union. That gives me hope about us as a community.”

No, Don, it doesn’t tell us the standard is higher for The Union. It is truly hopeless if you don’t recognize this.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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