The Union columnist Boardman blames “sloppy note taking” and “ham-handed typing” for his latest error

On Oct. 10, this blog noted the latest error by George Boardman, The Union’s paid weekly columnist, mistaking the top-selling organic liquid and bar soap brand in North America for “soup.” And he also misspelled the entrepreneur’s name, writing “Dr. Bonner,” not Dr. Bronner.

George wrote this lame correction in this week’s column:

“CORRECTION: Sloppy note taking and some ham-handed typing turned a mention of Dr. Bronner’s Magic Soap in last week’s column into Dr. Bonner’s Magic Soup. I apologize for the error.”

No, George, the real issue is that you are clueless (AKA, “sloppy” intelligence). As one reader here wrote: “I couldn’t resist commenting over there Jeff:  Magic SOUP? Would that be the kind with mushrooms? Does anybody at the Union spell check his articles. The name is Bronner and its soap, not soup. What a geezer.”

Memo to The Union’s management (AKA Don Rogers and Brian Hamilton): Don’t you think it’s time to “retire” George’s column? It’s an embarrassment to serious journalism. Oh, and Podunk.com.

About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
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7 Responses to The Union columnist Boardman blames “sloppy note taking” and “ham-handed typing” for his latest error

  1. Annie Fox says:

    I will vote no on 64 due to the taxes and corporate takeover in 5 years. George did alright pointing that out in his article. Also will vote no on 56. More taxes – more greed on both propositions.

  2. Steve Willer says:

    Well, as Jeff points out again and again, this wasn’t the first time George mucked up one of his columns. You would think the Union would know by now to check his stuff over. Its like the goofy old grandpa that says things as his family is hitting their foreheads asking, “what are you talking about”? We locals can have a laugh, but it sure makes the local paper look foolish and make a few out of town visitors wonder, what is up with this community.

  3. jeffpelline says:

    “What is up with this community?” Well said.

    • jeffpelline says:

      Poor George doesn’t get it: He thinks blunders like this are the exception, not the rule. I guess you can’t blame him, but it’s time for The Union to assess the damage and act accordingly.

      • brucelevy says:

        Come on Jeff. You know The Union has no capacity for self awareness. You’re dreaming. And also giving them way too much credit. This is a diseased organism way passed redemption. In fact, they intentionally re-infect themselves with people like George.

  4. Judith Lowry says:

    Jeff,

    I have to ask an editorial question, is a rape and sodomy story suitable for the front page?
    It looks like sensationalism, but kids see those papers on the newsstands and so do our visitors.
    Maybe there ought to be a crime section further back in the paper with the blotter?
    So many mugshots, so little time anymore, why capitalize on it just to make sales?

    • jeffpelline says:

      Not usually, but consider the source. The Union’s “cop shop” is the bread and butter of its “content.” It’s easy pickin’s: Reactive news gathering and a call to the Sheriff/law enforcement. And Monday falls after a weekend, when The Union seems to scramble to find enough stories to fill the front page anyway. A lack of planning. A lack of enterprise. Podunk.

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