Another factual error by The Union’s George Boardman — “Dr. Bonner’s Magic Soup” (sic)

snipimage-%7bc1560b54-4fe0-4861-8d93-ddfc6d9101b9%7d4You can’t make this stuff up! “Another business supporter is David Bonner, president of Dr. Bonner’s Magic Soup, whatever that entails,” “Bored Georgeman,” (AKA George Boardman), The Union’s weekly columnist writes this week, referring to supporters of Proposition 64 (to legalize recreational marijuana in California).

What a dunce! First his name is Dr. Bronner, not “Dr. Bonner.” Then it’s “Soap,” not “Soup.”

The bright and wordy labels of Dr. Bronner’s soaps are a common site at most organic food stores — and have been around since the ’60 and before.

“The Bronner’s story also happens to be the tale of the top-selling organic liquid and bar soap brand in North America,” as Inc. writes. “Dr. Bronner’s notched more than $44 million in sales in 2011. It has grown well over 1,000 percent in the past 12 years. The company’s president since 1998, 38-year-old David Bronner, is a ponytailed marijuana activist who drives a rainbow Mercedes that runs on French fry grease.”

This is another example of George Boardman’s ignorance. Mr. Podunk.


Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

8 thoughts on “Another factual error by The Union’s George Boardman — “Dr. Bonner’s Magic Soup” (sic)”

  1. Been using it for over forty years.
    Best place to refill your bottles is at S.O.A.P (Save Our Ailing Planet) in Seven Hills.
    They recently remodeled and the store looks great.

  2. George is going to have to bone up on American culture 101 if he ever hopes to write for a publication whose demographics is boomers more than the “mature” generation.

  3. I couldn’t resist commenting over there Jeff. “” president of Dr. Bonner’s Magic Soup, whatever that entails.” Magic SOUP? Would that be the kind with mushrooms? Does anybody at the Union spell check his articles. The name is Bronner and its soap, not soup. What a geezer.”

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