Businesses now write about themselves on the front page of The Union: How’s that for journalism?

Here’s a novelty: The Union is letting businesses and/or nonprofits write about themselves on the front page of the newspaper.

In this case, Brent Bentley, the Associate Director of InConcert Sierra, has written an article about none other than InConcert Sierra in an article titled “Setting the Stage: InConcert Sierra continues to bring world-class entertainment to Nevada County.”

It’s a nice article, but that’s what The Union’s paid journalists are supposed to do.

If that wasn’t enough, Brett’s byline runs on the front page as “Brett Bentley, BBentley@TheUnion.com.” Has Brett rejoined The Union staff at the same time she is Associate Director of InConcert Sierra? Her name is not listed in the masthead.

Perhaps Dick Tracy, The Union’s former gardening writer, can help sort all this out. This weekend The Union published a letter from Dick calling The Union “a very good newspaper.”

He added, “I enjoy radio, too, but, having worked for UPI many moons ago I know the radio copy comes off the wires and is a almost entirely a rewrite of newspapers. Count how many reporters are working at local radio outlets. You’ll only need the fingers on one hand.”

To count The Union reporters, you have to include businesses that write about themselves and rumored political candidates who would like to build a base.

You can’t make this stuff up!

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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