Fall issue of Sierra FoodWineArt magazine

A digital version of our magazine’s fall issue — titled “A Walk Through Autumn” — is at digital.sierraculture.com. This PDF digital version has over 350 color-coded links, which directs readers to relevant websites, video and audio. It also has a drop-down tab that points to our Facebook page, Twitter feed, and a directory of advertisers (including a PDF of each ad).

In addition, we offer a scroll-down version of each quarterly edition that is customized for smartphone users (a tutorial is here). These enhanced digital versions, built from a high-resolution PDF of our magazine that we upload in a giant file, costs about $300 per issue and requires lots of man/woman hours. But we think it’s worth it.

Besides the digital versions for each edition, we have a website and custom mobile website with thousands of archived articles and “keyword” tags for a search-engine optimization strategy. We use Google adwords and Facebook “sponsorships” too. Again, it costs us extra but is worth it.

Our full-color glossy print magazine — the “tactile” version, we like to joke — is distributed throughout the region (from Reno to Sacramento, and from Amador County to Butte County, as well as some Bay Area distribution). We use a high weight paper throughout — not just on the cover, as most publishers do. We have a seasoned, local designer who does great work.

All told, we are an integrated print/web publisher — and more comprehensive than most. It’s a “free” business model — no “paywalls” or subscriptions. The publishing world has changed drastically during my lifetime, and I’ve been fortunate enough to get in on the “ground floor” — both at The Chronicle and CNET.

(Photo: Olof Carmel)


Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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