Invited on a Sacramento Bee newsroom tour

sac-beeEditor’s note: Last week I wrote about being invited on a Chronicle newsroom tour as a subscriber. Now we’ve been invited on a Sacramento Bee newsroom tour as “loyal subscribers.” Our magazine collaborates with the Bee, and I’ve visited the newsroom a number of times, but I’m glad that newspapers are reaching out to their subscribers with newsroom tours. 

Dear Jeff,

“Thank you for being a loyal subscriber to The Sacramento Bee. You have been a subscriber for a number of years and I want to thank you for being one of the nearly one million people who read the printed edition of The Bee. For over 159 years, The Sacramento Bee has been the leading source of news and information for Northern California. Today is no different.

We are committed in our mission to:

  • Keep you informed and connected to your community and the world around you.
  • Watch the powerful in our community, holding people and institutions accountable for their actions and inactions.
  • Share interesting information, giving you new perspectives on the world or making you laugh.
  • Save you time and money. Hundreds of businesses advertise with us and you can shop the pages of our paper to be sure you get a good deal before leaving home.

To show our appreciation for your continued support and subscription, I would like to invite you to visit The Bee. On Thursday, Oct. 6, at 6 p.m, we will have a short presentation, Q & A and a group tour of The Bee.”

About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
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7 Responses to Invited on a Sacramento Bee newsroom tour

  1. Judith Lowry says:

    My high school journalism teacher considered the Eugene Register Guard the finest small city newspaper in the country.
    He got copies by mail and brought into class as a teaching aid.
    I read your posts about the newspaper tour you enjoyed and got to thinking about the Guard and wondered if the online version is as good as the old print version.
    I checked and I was pleasantly surprised at how handsome it is.
    You get a short trial for free before you login.
    The photos are amazing and the format is very friendly.
    It would be so nice if the Union online was of the same quality.
    I guess bigger towns have more money for that kind of thing.

  2. jeffpelline says:

    I used to think better of the Eugene Register Guard until I noticed it ran Jeff Ackerman’s letters: http://registerguard.com/rg/opinion/34735582-78/no-guarantees-with-measure-97.html.csp
    lol.
    BTW, it’s not about the money; it’s about how wisely you invest and spend it – or not.

  3. Judith A Lowry says:

    It’s still a nice looking paper.
    So, are newspapers obliged to print every LTE they receive?
    If not what are the criteria for inclusion, say at the Union?

  4. Judith A Lowry says:

    Why is that Jeff?
    Is it just the way all Swift newspapers work?
    I frankly don’t think much of the other little paper the Butlers print.
    It’s always late and redundant with local news.
    I often wish I could have seen the Independent when it was a newspaper here circa 1970’s to see if it lived up to its name.

    In Arcata, where we lived before we moved here, there was a cute little home printed rag called “Bab’s Blabs”.
    It was like a blog printed on green paper and it was in all the bars and had all the dirt fit to dish.
    It wasn’t mean like the internet gossip of today though, and it was funny.
    Good old days.

  5. jeffpelline says:

    If you read his blog, it’s apparent George Boardman is having a mid-life crisis — as an angry 70-something. I hope George accepts the Bee’s offer for a tour. He has never worked in a newsroom bigger than the Palo Alto Times. lol.

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