Nevada County tourism website now promotes events in Placer County

“Nevada County is a foodie and wine lovers delight this week! There are so many culinary adventures to be had, a wine trail to explore, and more,” according to, Nevada County’s official online tourism website.

Then it goes on to report: “Also on Saturday, North Lake Tahoe’s largest Oktoberfest celebration is returning to The Village at Squaw Valley, complete with Bavarian Music, authentic German beer and food, the ever-popular Oktoberfest Games, and plenty of family fun.”

I wonder if the website administrator knows that The Village at Squaw Valley is located in Placer County, not Nevada County.

Maybe the Rood Center and Nevada County Economic Resource Council can get Placer County to help pay for the website with its own “TOT” taxes. For the record, the ski resort that pays “TOT” taxes in Nevada County is Boreal Mountain Resort.

You can’t make this stuff up!

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for 12 years, and he was a founding editor and Editor of CNET News for eight years, among other positions. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing, swimming, and trout fishing in the Sierra.

2 thoughts on “Nevada County tourism website now promotes events in Placer County”

  1. Aw, give’em a break. I bet Truckee hotel rooms burst at the seems with Oktoberfestians schuhplattlering their way back into Nevada County. As Nevada City knows, and Truckee may as well, the day visitor is not necessarily the overnight visitor.

    1. Lex,
      This website is funded with Nevada County TOT dollars; it’s not a private entity. Ask Boreal, who is one of the biggest generator of tax dollars in our county, if they agree whether that’s a wise use of the tax dollars they generate to promote The Village at Northstar?

      By the same token then, why doesn’t the Nevada City Chamber website begin listing Grass Valley events here under “play”:
      Food for thought.

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