From Trader Joe’s to high tech: “You can’t always get what you want”

The Costco pullout in North Auburn was a reminder that “you can’t always get what you want” when it comes to attracting businesses. Here are some more examples:

“My husband was on a plane with Sr VP of New Business Development of Trader Joes and he said no plans for Auburn as not large enough population and only have plans for new stores in the Bay right now on the books,” “Julio JJ, CSU Chico”
(Source: Auburn Journal)

Nevada City:
What other kinds of businesses does Nevada City need?
•Hardware store
•Downtown grocery
•High tech businesses
•More restaurants
(Source: 2016 Nevada City Community Survey)

Here’s a “scoop,” though: A Mexican restaurant is planned for Broad St. where Las Katarinas had been located.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

5 thoughts on “From Trader Joe’s to high tech: “You can’t always get what you want””

  1. A hardware store?!? Are you freaking kidding me?!? Hills Flat Lumber, a couple healthy stone throws away has everything a hardware store could have, and then some! More on-top-of-it helpful staff than anything I’ve ever experienced anywhere! Local family-owned! Ridiculous!

    1. I’ll keep stumbling through the box store with semi helpful staff in Auburn. To save 50% on almost everything they sell in the hardware section at Hills or BandC. 50% to 100% markup is what we pay in this county on simple nuts and bolts. Till Home Depot came along we were at the mercy of small lumber stores. Grass Valley and Nevada City are still paying for the past with these “convenience hardware stores” —- like a 7/11— to gouge you conveniently with helpful staff. Do a price check and get back to me, It’s astounding. Quack about driving to Auburn? Save your trip down the hill till your going to Traders for their delicious/ nutritious food and get your hardware so cheap you’ll save on gas-.

  2. Trader Joe’s food is not good food.
    It is mostly just convenient food and easy to heat and serve.
    Nevada County would not really benefit nutritionally from that corporate silage.

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