TheUnion.com launches a new style for pullquotes: “xxjj xjx jxj xjj x xjj xj xjjx jxjxjx”

Pullquotes are a a brief, attention-catching quotation, typically in a distinctive typeface, taken from the main text of an article and used as a subheading or graphic feature. The Union has introduced a new style for them: “xxjj xjx jxj xjj x xjj xj xjjx jxjxjx”
You can’t make this stuff up!

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About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
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13 Responses to TheUnion.com launches a new style for pullquotes: “xxjj xjx jxj xjj x xjj xj xjjx jxjxjx”

  1. Hilarious. And they misspelled “gauntlet.”

  2. nevadacoutylandmarks, there are two ways to spell the word. The meaning remains the same.

  3. jeffpelline says:

    Thanks, but let’s not forget that The Union gave Touchdown Productions a mention in the article, as well as a front-page video to celebrate its 20th anniversary: http://www.theunion.com/news/23626110-113/touchdown-productions-celebrates-20-years-of-tv-in (This is behind a paywall).

    “Good old boys” journalism or grammarians?
    http://grammarist.com/usage/gantlet-gauntlet/

  4. Thank you for mentioning that Jeff. We are thrilled the Union did a story on our 20th Anniversary in Nevada County. We are proud to record many local events and sports and live in this beautiful place.

  5. jeffpelline says:

    No doubt you were thrilled! I tried to watch the video but it is locked behind The Union’s “paywall.”

  6. Over at the Union you get several chances to look at what you choose before the paywall kicks in!

    • jeffpelline says:

      But way too few to be meaningful. We just re-upped to the Sacramento Bee for $43 for 7-day-a-week delivery through year-end. That’s a Pulitzer Prize-winning newspaper. We like that they promote our magazine’s website (SierraCulture.com) on their website too.

  7. It is great that there are lots of choices. We prefer the Union because it is local. We receive the digital version and have it delivered.

  8. jeffpelline says:

    Local? The Union is printed in Sacramento and its owners are in Nevada. As for local news, we get our fill from YubaNet (which is free) and the Bee. To each his/her own!

  9. We support YubaNet as well!

    • jeffpelline says:

      BTW, the link on “touchdownproductions” on your comments, goes to a dead link when you click it. You might want to refresh that.
      Cheers,

  10. jeffpelline says:

    No problem.

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