Bogus reviews of local restaurant forces Yelp to take action

The bogus reviews of Los Mineros restaurant in Nevada City has forced Yelp to take action. After owner Reinette Senum criticized law enforcement (and later apologized twice), bogus reviews of the restaurant — which is popular and has good food — appeared on Yelp. “Photos of rats and cockroaches all stolen from the internet posted on Yelp as being taken at Los Mineros,” one resident wrote. And The Placer County Deputy Sheriffs’ Association called for a boycott of the restaurant.

I am disappointed to hear that the Nevada City Police Department and its “police association” — which is supposed to “de-escalate” situations — has not yet met with Reinette to “break bread” to begin a healing process.

You have to wonder what they are thinking: Soon the City and public safety will require Nevada City residents’ support for yet another sales tax increase, largely for public safety. You have to wonder why the Police and City are not working harder to de-escalate this situation ASAP and unify the community.

Here’s Yelp’s post on Yelp’s Los Mineros page:
Screen Shot 2016-07-24 at 6.30.52 PM

About jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.
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11 Responses to Bogus reviews of local restaurant forces Yelp to take action

  1. Chris Bishop says:

    So what action did Yelp take?

    • jeffpelline says:

      As the “Active Cleanup Alert” above states: “As a result your posts to this page may be removed as part of our cleanup process …”

  2. Wanda says:

    All the more reason not to resign. Her enemies are way worse than she ever could be!

  3. Douglas Keachie says:

    the Los Mineros Facebook page has also been hit, and I cannot figure out how to report the inappropriate images. Maybe they can do something about it as the page owners?

  4. Nielsen A Locke says:

    BTW ! If you click the box ” got it, thanks” all the old comments are shown along with the new comments. So much for cleaning up the site !!!

    • jeffpelline says:

      Niel,

      On my end, a lot of the offensive reviews are gone, including the ones based on fake photos. A note at the top of the page also reads: “This business is being monitored by Yelp’s Support team for content related to media reports.

      And Wanda Way is correct that a lot of Reinette’s enemies are worse than she ever could be, including some of the Facebook posts, NC Scooper, “Bradley Jackson” and the anonymous trolls on Todd Juvinall’s blog. Todd is delinquent on property taxes, according to the latest county records. You’d think he’d be hiding under a rock. “Bradley” is a shill for the proposed Dorsey Drive shopping center, which Reinette has criticized. It’s all personal. Todd gives them cover on his blog.

      The police association (led by officer Ewing and Police Chief Foley) needs to de-escalate this situation and break bread with Reinette. A lot of people who support Reinette also support the Rudiger K9 program. What are the police thinking?

      Nevada City has been booming despite all the boycott letters that The Union keeps publishing. One of the letters was from a real estate agent, no less!

      Reinette will not be recalled. There are not enough votes to support that. She has apologized twice, and her constituents appreciate what she has done (co-founder of the Nevada City Farmers Market, city cleanups, work with homeless, etc.) and her community honors (Elza Kilroy and Col. Lambert). The sales tax initiative (yet another) for November for public safety will be put in further jeopardy if the Police, police association and City do not work harder to unify the community.

      The community has grown weary of this political game being prolonged by folks who hate Reinette’s politics and have a personal ax to grind. It is starting to backfire.

      • jeffpelline says:

        The trolls on Todd’s blog are dumb as dirt and can’t get their facts straight. Reinette has met with Chief Foley but not the police association (though she has offered). It’s the police’s job to de-escalate situations. And “Rachel French” has nothing better to do than comment on Todd’s blog at 2 a.m. (Rachel FrenchJuly 25, 2016 at 2:01 AM). Weird.

  5. jeffpelline says:

    “Rachel French” discloses she works a “graveyard shift” job. No surprise there.

  6. Wanda says:

    Chief Foley has done a great job. Bless his heart, he inherited a challenge to improve the department and community relations. Reinette is a long time citizen and community leader who has been a big help to officers. It is my understanding that NCPD doesn’t agree with the tact taken against Reinette and is put in a bad position over it. The promoted idea that it has to be police against the public isn’t helpful. Police need the public and vice versa. If police can’t take criticism and use it to perform better then of course the public is justified in loosing trust. The culture of impunity in policing has to be acknowledged and addressed with appropriate policing policy changes. Personally, I see both sides. Officers of the law have been my heroes and my terror. When I was age 27 a highway patrolman saw an opportunity to use his authority to demand sexual favor. With my heart in my throat and fighting the physical symptoms of a heart attack, I declined. At age 53 a local officer used his authority to escilate a minor traffic violation into a threat to shoot me. Both times I reported. Both times I was dismissed. The second event kept me away from Nevada City for 10 years. That officer is not there anymore and Chief Foley didn’t dismiss me when I spoke to him about it. Reinette’s observation was not unjustified and demanding her resignation after having proved her good citizenship and leadership is simply wrong. We can work to encourage good policing or we can live with a them vs us environment of distrust. I want our officers to be successful. I also don’t want to be afraid of them.

  7. jeffpelline says:

    If the people speaking out against Reinette on Todd’s blog feel so sure of themselves, why do they post as “anonymous”? Podunk.

  8. Ann Hobbs says:

    A comment can only be reported, by logging into your Yelp account. An email is sent to the reporter, and if a comment is removed, Yelp contacts the reporter to let them know.

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