New Union publisher Mr. Rogers talks to the bloggers

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In his third column, no less, the new publisher of The Union, Mr. (Don) Rogers felt a burning desire to talk to the local bloggers (see photo) in front of the 15K readers of his newspaper. On the one hand I keep hearing how the bloggers are irrelevant, have a small audience, and so on.

But then I got to thinking, “Wow, this is the just the third column Mr. Rogers has written since he came here” after “W is as twisty as the roads,” (where I heard from electeds who wished he’d dug a little deeper — or at least picked up the phone) and “Always on my mind,” (where he seemed to be having second thoughts after signing up for this job). And of all the topics out there, he chose to write about bloggers. Not even his own readers. Or “The Donald.” Wow.

The message for Don is that bloggers just write what a large number of The Union’s readers and local residents are thinking. Mr. Rogers has his work cut out for him, including fixing the onslaught of glaring front page errors, addressing the institutional editorial bias, fixing a broken business model, keeping the EBIDA high enough to please his bosses at Swift and so on. The bloggers are the least of his worries. And that’s no laughing matter.

The good news is that he does seem to have a better sense of humor than his predecessors — no less than three of them since 2012. I hope it lasts.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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