Nevada County residents “felt the Bern,” along with thousands of others who packed Bonney Field in Sacramento to hear presidential candidate Bernie Sanders speak. Except for KVMR and YubaNet, the local media — which never hesitates to cover tea-party rallies in Sacramento — was silent.
KVMR aired Sanders’ speech for its loyal listeners, as YubaNet reported. The real-time reporting was on Facebook, as locals’ pages were lit up with images, comments and videos from the rally. Some locals were within “iPhone range” of Sanders, showing him speaking in their Instagram images.
“Very energizing night! So many people of different faith, sexual orientation, color, race… Beautiful yo feel the Bern!,” said one local businessman. “We got here at 2 p.m., so we are really close,” added another nonprofit leader.
“I was there. It was epic,” said renowned fiddler Alasdair Fraser of Nevada City on Facebook.
“Seas of people at the Bernie rally,” wrote Skyler Bond, who is a district 1 local delegate for Sanders, traveling to the Democratic convention in Philadelphia. Skyler showed enterprise, raising some of the money ($1,432) for his adventure in a crowd-funding campaign.
He made a compelling argument: “As a 19-year-old and a first time voter, having the chance to serve as a delegate on behalf of my favored candidate is really meaningful and an excellent opportunity. Furthermore I believe it is of the utmost importance to get more young people engaged in the political process.”
It would have been an ideal opportunity for The Union to “share” the posts from the locals who attended the Sanders’ rally on its own Facebook page. Another missed opportunity to broaden the newspaper’s core demographics beyond “conservative,” “aging” and “declining.”