“A Roseville business group has canceled its weekly downtown street festival this year because of a looming financial shortfall,” the Sacramento Bee is reporting.
“Downtown Tuesday Nights has been staged from May to July on Vernon Street for the last 12 years by the Downtown Roseville Merchants. The event – which closed part of downtown to cars – included bands, a Kids Zone, food, a farmers market and a car show.
“This year, sponsorships were running $30,000 behind what was needed, said Scott Alvord, a downtown business owner and former board president.
“He said the group has struggled to get enough sponsors for the past three years. The merchants group contracts with promoter EZ Events to put on Downtown Tuesday Nights, which costs about $80,000 in total.”
The rest of the article is here.