Roseville merchants group cancels Tuesday night festival due to funding shortfall

“A Roseville business group has canceled its weekly downtown street festival this year because of a looming financial shortfall,” the Sacramento Bee is reporting.

“Downtown Tuesday Nights has been staged from May to July on Vernon Street for the last 12 years by the Downtown Roseville Merchants. The event – which closed part of downtown to cars – included bands, a Kids Zone, food, a farmers market and a car show.

“This year, sponsorships were running $30,000 behind what was needed, said Scott Alvord, a downtown business owner and former board president.

“He said the group has struggled to get enough sponsors for the past three years. The merchants group contracts with promoter EZ Events to put on Downtown Tuesday Nights, which costs about $80,000 in total.”

The rest of the article is here.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

3 thoughts on “Roseville merchants group cancels Tuesday night festival due to funding shortfall”

  1. Could it also be a ‘cautionary tale’ of how certain ‘downtown markets’ have/are run in our community?

    1. I think it’s more of a case of the sucking sound of the Fountains et al. from downtown Roseville. Just follow the money. It’s hard to have it both ways (a vibrant downtown and vibrant shopping malls), especially with a declining, aging population base. Yuba City’s downtown still has considerable turnover on the main drag as well.

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