Sierra Foothills Report writes half of The Union’s front page articles — a day earlier, for free

I couldn’t help but notice that two of the “scoops” that appeared on this blog a day ago now appear on the front page of The Union this morning (locked behind a “paywall”). Imagine that: A blogger wrote two of the four staff-written articles that appeared on The Union’s front page — a day earlier. And the blog posts were shared on Facebook pages such as “Nevada County Peeps” where they generated significant traffic and responses — for free. This is how the internet is reshaping local journalism. BTW, a newspaper with integrity would have credited a blog for the scoops, but “false pride” is an ongoing bugaboo with The Union’s management. Thanks to this blog’s loyal readers — here and on Facebook.

1. “Scoop: Gyro-Stabilized Systems and NCERC to help anchor digital media center in Nevada City” followed by “Nevada County Economic Resource Council inks Mohawk Road lease for Sierra Digital Media Campus” a day later.
2. “Scoop: San Francisco entrepreneur confirms purchase of historic Stonehouse in Nevada City” followed by “Nevada City’s Stonehouse gets new owner, planned renovation” a day later.


Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

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