I’ve read two stories in The Union now about a local “get out the vote” effort. But it better embrace social media, not our “old” media, to be effective. A “boots on the ground” effort is essential too — you know, where people gather.

The Union’s front-page article this morning to “Get out the vote” is locked down behind a “paywall.” How “democratic” is that? LOL. And on top of that, the Union’s readership demographics are aging and declining. Most are registered voters too. And many of the “loyal ones” profess to being highly conservative.

The “Nevada County Peeps” Facebook page has 14,975 members while The Union’s Facebook page has 7,145 “likes.”

Old habits die hard in small towns such as ours (AKA “Oh, let’s call the community newspaper”). It’s quaint.

But real change begins with acknowledging where the vast majority of unregistered voters in our towns are — and where they aren’t. The campaign should break on social media (with an icon you can post on your Facebook page) — not a subscription-based print newspaper.

The success of the campaign will depend on it. #VoteNevadaCounty. To register to vote, click here.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website SierraCulture.com. Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

3 thoughts on “#VoteNevadaCounty”

  1. I will forward the link to online registration, thanks Jeff. I will blast this every week till the election-
    we all should.

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