The Broiler in Ukiah — an iconic rural California steakhouse

the-broiler-steak-houseI listened to a video replay of Tuesday’s Board of Supervisors meeting on marijuana cultivation.

It went as expected on all fronts, including the Don Bessee “show.” But I was glad to hear that Supervisor Dan Miller met with the owner of The Broiler Steakhouse on a “field trip” to Ukiah to explore the MJ scene.

Dan did not mention dining at the restaurant, but it’s been a longtime favorite on our trips to the “Lost Coast.” It’s been family run since the ’60s: great steaks grilled over a oakwood pit, fresh salad, warm sourdough bread, good Manhattans.

It is redolent of the Willo in our neck of the woods, or another favorite casual steakhouse — Jocko’s Steak House in Nipomo, south of San Luis Obisbo. Their steaks are grilled over an open fire with red oak.

A PG&E executive introduced me to Jocko’s when I went there to write about the Diablo Canyon nuclear plant for the Chronicle in the ’80s. My parents introduced us to the Broiler, and later I used to stop there en route to Scotia, where I wrote about the Pacific Lumber Co.’s battle with environmentalists over the Redwoods.

We often think of the expensive “big city” steakhouses such as Harris’ in San Francisco or the Pacific Dining Car in L.A. But the more casual, rural ones — The Broiler, Jocko’s and the Willo — are “old school” California.

Author: jeffpelline

Jeff Pelline is a veteran editor and award-winning journalist - in print and online. He is publisher of Sierra FoodWineArt magazine and its website Jeff covered business and technology for The San Francisco Chronicle for years, was a founding editor and Editor of CNET News, and was Editor of The Union, a 145-year-old newspaper in Grass Valley. Jeff has a bachelor's degree from UC Berkeley and a master's from Northwestern University. His hobbies include sailing and trout fishing.

9 thoughts on “The Broiler in Ukiah — an iconic rural California steakhouse”

  1. It’s a great place to eat. I used to travel every 3 months to Eureka from the Bay Area for work and would stop there every chance I had.

    1. There are way more surprises coming. Tune in to Main Street Nevada County on NCTV, Channel 11 on Tuesday’s or Friday’s at 4:30pm. Or follow at same days and same time for live feed.

    1. Okay you two, enough!! I’m starting to be suspected as being a closet liberal. Actually, glad you both have been to the Broiler Steak House. Joe Fernandez who owns the restaurant, and his wife Valerie, were the ones who had the home invasion and Val was pistol whipped by the intruders who were looking for pot and money. They will retire to Nevada County and have already purchased a home here.

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